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MMM provides insights to incrementality while your MMP provides data on attribution. Does incrementality replace attribution? or do the two work hand in hand? Ask the experts in this event next week and find out if it's time to include incrementality tools to your marketing campaigns. #marketingmixmodeling #digitalmarketing #privacyfirst

I am by no means a creative (though I wish I was ) but this past week, M&C Saatchi Group tasked us to create an advertisement that's both creative and aligned with the philosophy of Brutal Simplicity of Thought. The goal: to create something simple yet memorable, avoiding over-complication. As Maurice Saatchi once said, "simple ideas enter the brain quicker and stay there longer." 🧠 Our task was to develop an ad for Stocked, a company that offers Revolutionary Meals for Modern Lives. What do you think? Is the ad brutally simple? #OpenHouse2024 #LearnWithMCSaatchi #ProfessionalGrowth

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Everyone has a favorite Super Bowl spot, but which do the creative minds behind the spots think is the real MVP? Watch the teaser below and catch the full video on ADWEEK.com! Edit by Malinda DiPasquale

2023: No.1 in the Middle East, No.9 in the world. 2024: No.1 in the Middle East, No.7 in the world.

“No Silo, No Solo, No Bozo” - the internal mantra when then-CEO Maurice Lévy kicked off Publicis’ new model in 2016, emphasizing a promise of centralization. 👨💼 At the Cannes Lions of that year two holding company giants, Publicis Groupe and Dentsu, both promised the same thing, streamlining their offering for clients into a unified platform model. 🦁 Ben Smith explores the success of Publicis in the years since in a brilliant article on Semafor this week - ‘All roads run through Paris’: How Publicis got ahead'✍ #canneslions #advertising #publicis #advertisingnews

Need some inspiration for your next creative brief or strategy? 👉On January 31 and February 1, we're hosting The Sweathead Get-Ahead, a FREE livestream from the offices of adam&eveDDB in London. 1500 people have registered so far. We've rounded up a slate of APG and Effie champions and a table full of cultural researchers and strategists to give you plenty to think about. 🔥Day One: 1. Jamie Peate, Global Head of Effectiveness & Retail for McCann Worldgroup, will share McCann's Effie-winning work for Aldi 2. Tom Sussman, Deputy CSO at Leo Burnett UK, will show us how eyebrows sell McDonald's 3. Joan Devereux, Planning Director at Pablo, will reveal game-changing strategy for Flora 4. Loz Horner will take a break from dominating Premier League Fantasy League and his work as Strategy Partner at Lucky Generals to share the long-term brand-building work of Yorkshire Tea 5. Rory Gallery + Jolene D'Souza from Special New Zealand will dial in from New Zealand to show their work for Partners Life 6. Will Grundy (Head Of Planning) will take the stairs to where we're streaming from to share adam&eveDDB's work for CALM x ITV 🔥Day Two:  1. Bruno M. Carramaschi, Senior Strategist, The Gate London, will open up about Replens 2. Gonca Bubani, Global Media Thought Leadership Director, will share the ten trends she believes we all need to pay attention to this year. 2. Amy Daroukakis, Cultural Strategist, will present some practical ways to play with trends  3. Athena Chen (陳瑋璞), Cultural Foresight Strategist, will shine a light on APAC trends that will have global influence 4. Sam Shaw will represent Canvas8 in his presentation "Coping Mechanisms" 5. Carlotta (Charlie) Monzani, Cultural Insights Specialist, will beam in from Ogilvy Italia, with her talk "Reframing 2024" 🚀RSVP here: https://lnkd.in/dX8ZRbhW Mark Pollard, Strategy Friend will be teaching a masterclass in London on Thursday, Feb 1. Get your ticket here: https://lnkd.in/dGWzvX78 #sweatheadgetahead #freelivestream #casestudies #trends #advertising #strategy #effies #awardwinning

John Lewis & Partners has brought back their iconic 'Never Knowingly Undersold' price promise, and based on our latest stats, this could be a game-changer for the upcoming Christmas shopping season 🎅. Here's what you need to know 👇 ❤️ In today’s competitive retail landscape, loyalty matters more than ever. 26% of British consumers said they feel more loyal to retailers offering a price match, and 43% mentioned it could sway them, even if it’s not the deciding factor. 🎁 With 19% already saying John Lewis' price promise has made them more likely to choose the iconic retailer over competitors, especially for high-value purchases like electricals, the shop floor is set for a busy Christmas at John Lewis. ✨  The return of the price promise isn’t just about deals—it’s about how shoppers perceive the brand. Now, two-thirds of Brits view John Lewis as the perfect blend of value and luxury, making it an attractive option for those wanting high-quality gifts without the hefty price tag. We can't wait to see how John Lewis & Partners shakes up this festive season with their price promise back in action. 👀🎄

Viva la vulva! To mark 10 years of Essity and AMV BBDO, I asked top creatives to share their favorite ads from the partnership and explain why. “What looking at all this work confirms is how tantalizing our job is. It just takes one idea. One idea is to unlock an account and change the fortunes of both clients and agencies. One tiny spark. Land this and it breeds confidence in the agency/client team, unlocks more great thinking and allows the agency to go from strength to strength creatively." Thanks to Quiet Storm Agency's Trevor Robinson OBE, Wonderhood Studios' Aidan McClure, Accenture Song's Vix Jagger, FCB London's Owen Lee and Hijinks Tamryn Kerr for their picks. Read what they had to say on The Drum: https://lnkd.in/en6b-ARz Which ad is your fav?

Weeks 3 & 4 at M&C Saatchi UK, and wow, what a ride! 📚💡 WEEK 3 deep-dive: Brand, Experience and Innovation by Allison Zelby, Tom Hume , Fraser Donaldson - Brand + Innovation + Experience = Clarity - Great brands deliver on promises consistently - Best experiences amplify brand purpose WEEK 4 takeaway: Creative Advertising session by Stevie Archer, Sophie Lean, Kevin Skobac "Brutal Simplicity of Thought" - It's harder to simplify than complicate, but simplicity sticks! Key learning: Successful advertising blends customer truth with brand truth to create a compelling proposition. One message at a time, folks! Excited to apply these insights in my future projects. What's your take on simplicity in branding and advertising? Let's discuss! 🚀 #MCSaatchi #Advertising #BrandStrategy #Innovation #creativeadvertising #creative #opnehouse