The PCA Companies’ Post

Spoiler alert ❌ A brand strategy is no longer sufficient. OTC-companies are facing significant challenges in this rapidly evolving market: 🔥 The digital disruption 🔥 Omnichannel marketing 🔥 Meeting the sensory challenge 🔥 New challengers To thrive in the challenging, constantly evolving OTC landscape, 𝐛𝐫𝐚𝐧𝐝𝐬 𝐦𝐮𝐬𝐭 𝐞𝐦𝐛𝐫𝐚𝐜𝐞 𝐭𝐡𝐞 𝐩𝐨𝐰𝐞𝐫 𝐨𝐟 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞. By making the most of both online and offline platforms and crafting unforgettable sensory encounters, brands can create meaningful connections and unlock limitless potential. 𝐓𝐡𝐞 𝐤𝐞𝐲 𝐥𝐢𝐞𝐬 𝐢𝐧 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐰𝐡𝐚𝐭 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫𝐬 𝐭𝐫𝐮𝐥𝐲 𝐰𝐚𝐧𝐭 𝐚𝐧𝐝 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐢𝐧𝐠 𝐨𝐧 𝐭𝐡𝐨𝐬𝐞 𝐝𝐞𝐬𝐢𝐫𝐞𝐬, wherever and whenever it is needed. Luckily - every challenge has a solution. Haystack is here to help OTC companies overcome their biggest obstacles. --- #OTC #marketing #strategy #retail

🌟 Today's lecture on "Brand Mix and Marketing Strategy Development" Alev Gokce was filled with valuable insights and strategies that will help us better understand and manage our brand in today's world. 🔄 Innovation and Renovation: We should frequently think of innovation or renovation because people and their needs and expectations are constantly changing. 💡 Product Idea: Delivering authentic value through the product to deliver on the brand promise. Around this, company strategies and objectives, trends, metrics and KPIs, and the marketplace are built. 🌐 Think Holistically: The product includes ingredients, consumer packaging, outer packaging, shelf life, sustainability, production, distribution, warehousing, and channels. 🔗 Creating a holistic and interconnected retail experience. 🛍️ Omni-channel = new retail. 🔍 Know the difference between shopper and user. 💵 Price: Price is not only a revenue tool but also an image builder. Let's continue to evolve and apply this knowledge in practice! #BrandStrategy #Marketing #Innovation #HolisticExperience #OmniChannel #Retail #NEXTMBA

I just completed the "Managing in the Global Digital Economy" course with Mauro Guillén. 🌐🚀 Explored digital platforms, network effects, and omnichannel strategies with some valuable real-world examples. I learned some new concepts about international expansion and digital regulations, and I'm looking forward to putting this knowledge to work! #DigitalStrategy #GlobalManagement #DigitalInnovation

Within digital commerce the only constant is change. Our business is evolving from Omnichannel to an Interconnected Ecosystem. It was very interesting to discuss with the very knowledgeable Geert-Jan Smits and Marlene ten Ham how we are approaching our organizational set up and internal collaboration within this context. Thank you Emerce for creating the opportunity to discuss this!   How to ensure that all consumer touchpoints add to a personalized consumer experience? How to ensure that every individual in the organization knows how to bring forward ideas, and make them happen? How to ensure you don’t have conflicting priorities internally, that slow you down, and create frustration across teams? How to align KPIs, budgets with your strategic drivers? That is where the importance of Organization and Collaboration come together.   We discussed the importance of Brand, Customer, Commercial, and the creation of floating Strategic Hubs to drive this mindset and change. And it was very fun to join for the first time in a talk show set up 😉 #organization #organizationalculture #ecommerce #digital #ecosystem

Navigating today’s dynamic omnichannel marketplace is more complex than ever before. From game-changing business strategies to go-to-market executional support, Market Performance Group is helping many of today’s fastest-growing CPG brands go where the consumer is, guiding them to successfully innovate, operate and grow. What sets us apart? Our diverse team of 450+ strategy and commercialization experts, with significant experience growing businesses on both the manufacturer and retail sides of the business. And, with a keen focus on changing market dynamics, we continue to evolve as an integrated, end-to-end solution provider, keeping our clients a step ahead with a wide range of leading-edge capabilities ranging from top-of-funnel strategies to omni-retail execution. WATCH to find out more about how we’re putting CPG brands on the strongest PATH FORWARD – from market strategy to in-market reality. R each out to Anthony Eagelton at Anthony.eagelton@mpgllc.com to learn how MPG can drive value for your business. #omnichannel #omnicommerce #marketing #ecommerce #cpg #mpg #marketperformancegroup #retailgrowth #strategy

Leveraging NIQ and GfK Combined Coverage The combined coverage of NIQ and GfK revolutionizes the way businesses harness retail measurement, omnichannel capabilities, and consumer intelligence. By leveraging the integrated power of these two industry leaders, our clients gain a competitive edge in understanding market dynamics, optimizing their omnichannel strategies, and making informed decisions based on comprehensive consumer insights. We are excited about the endless possibilities this partnership offers and the transformative impact it will have on our clients' growth journeys. By embracing this collaboration, businesses can navigate the complexities of the retail landscape with confidence, capitalize on emerging opportunities, and drive sustainable success in the ever-evolving consumer market.

🌟 Partnering for Success in the World of Brands, Retail, and Omnichannel 🌟 Navigating the world of brands and retail is not for the faint-hearted. With razor-thin margins and the constant pressure to predict the next big trend, it can feel like walking a tightrope. Add in the relentless pace of digital advancements and shifting consumer trends that threaten to disrupt the landscape daily, and you've got a truly formidable challenge. Yet, it's incredible how many retailers choose to brave this terrain without the support they truly deserve. That's where Think Positive Agency comes in. We understand the value of a reliable ally in this dynamic industry. Partnering with a consultancy agency can make all the difference. It's not just about addressing today's challenges; it's about creating opportunities for tomorrow. With our expertise, we help you navigate industry best practices and tailor solutions that fit your unique needs. In a world where change is the only constant, choosing to partner with a consultant is a strategic move toward success. Let's not just keep up; let's lead the way. #ThinkPositiveAgency #RetailSuccess #ConsultingPartnership

Today's consumers demand an experience that is omnichannel, delivers endless assortment, and meets their budgets, putting pressure on the world’s Supply Chains to deliver more, faster, and at scale. Hear from Carlsberg on how their sustainability and profitability goals are supported by the company's distribution and transportation processes and the technology that support them.

Today's consumers demand an experience that is omnichannel, delivers endless assortment, and meets their budgets, putting pressure on the world’s Supply Chains to deliver more, faster, and at scale. Hear from Carlsberg on how their sustainability and profitability goals are supported by the company's distribution and transportation processes and the technology that support them.

Today's consumers demand an experience that is omnichannel, delivers endless assortment, and meets their budgets, putting pressure on the world’s Supply Chains to deliver more, faster, and at scale. Hear from Carlsberg on how their sustainability and profitability goals are supported by the company's distribution and transportation processes and the technology that support them.