TRIBE’s Post

Struggling to keep up with the fast-paced trend cycle while maintaining your brand's identity? Discover how to stay relevant and ready for the future in our new series with The Drum. Industry leaders from John Lewis & Partners, Pernod Ricard, TRIBE and GOLBORNE share insights on what makes a trend a keeper—and how Pinterest Predicts can help. 🪄 Watch the first episode now: http://spr.ly/6041aZYhf

"The brand of an organization is the heart and soul of the organization."- Jocelyn Johnson, MBA the Chief Marketing Officer of the iconic Girl Scouts of the USA organization. Here, here, your brand is the living, breathing embodiment of your mission, values, and impact. It's the story you tell the world, the emotions you evoke, and the difference that you make. Consumers are increasingly drawn to brands that stand for something bigger than themselves. Check out the full episode here https://lnkd.in/erkA5Wn9

THROWBACK 🔀 Did you hear Tom's 3 tips to build your personal brand in the workplace in the episode '𝗕𝗼𝗼𝘀𝘁 𝘆𝗼𝘂𝗿 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱 𝗼𝗿 𝗴𝗲𝘁 𝗹𝗲𝗳𝘁 𝗯𝗲𝗵𝗶𝗻𝗱!'? 👀 We thought we'd share a snippet of his essential tips to level up your personal branding strategy - without just posting on social media! 𝗦𝘄𝗶𝗽𝗲 𝗿𝗶𝗴𝗵𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝗮 𝗹𝗼𝗼𝗸... 👉 And if you haven't already, listen to the full episode - you'll find it on our YouTube and Spotify channels! 🎙️

Why do so many brand collaborations with creators fail? 🤔 Because they are are missing these 2 key elements: 👂They don’t LISTEN to the creators needs  ✋ They don’t TRUST the creator to take the lead When a creator doesn’t have the freedom to talk to their community how they normally would, their message becomes tainted and loses it’s effect. Our latest Scenes guest, Charlie Dark MBE, spoke about why his partnership with lululemon allows him to keep his voice, benefiting both parties. Brands, trust your creators! Listen to the full episode here 👉 https://lnkd.in/ep9Kg-CM

In today’s episode of Building the Brands, we’re tackling a silent killer of brand success: Overcomplicated Messaging. When your brand message tries to say too much, it ends up saying very little. Customers get confused, disengage, and move on to brands that communicate clearly and simply. Here’s what you’ll learn in this episode: 1. Why brands overcomplicate their messaging (and how to avoid it). 2. The cost of confusion—from weak brand recall to lost opportunities. 3. 5 actionable steps to simplify your message without losing impact. 4. A real-world case study of Apple and why their simple messaging works so effectively. Watch this episode to start simplifying your message and creating a stronger, more memorable connection with your audience.

🔥 Want to cut through the noise and build a brand that sticks? 🔥 This week’s Daring Dreams episode serves up a strategy shot that’s simple but packed with punch: a 3-2-1 special—three reasons, two steps, and one powerful piece of advice—to dial in your brand strategy now without the overwhelm. 🎧 In this episode, I'm unpacking why “niching down” isn’t just another marketing fad. It’s the way to connect with your people and build lasting loyalty truly. (Spoiler: this strategy makes brands like GoPro so iconic.) I’ll show you how focusing on a “minimal viable audience” can create real impact and stop the scroll. Jump in for insights you can start using today. Your next level of brand clarity is just a listen-away. 🔥 🎧 https://lnkd.in/gnZvmU6h 🎧 #BrandStrategy #321Episode #NichingDown #DaringDreamsPodcast #SmallBusinessMarketing Hayley xo

Brands don't need to be unique to stand out. Leslie Zane shares why familiar connections create the strongest loyalty and how brands can unlock this power with instinctive marketing. Get inspired by this episode! https://bit.ly/TLP-440 #InstinctiveBranding #MarketingScience #BehavioralScience

🚀 Future brand leaders: the magic lies at the intersection of data and creativity. In the latest episode of Breaking and Entering Media’s BrandSide podcast, Dash Hudson’s CMO, Kate Kenner Archibald, dives into why the future of marketing demands both art and science. With a career shaped by brands like Bobbi Brown Cosmetics and Estée Lauder, Kate shares how blending data with intuition is key to authentic connections with customers and culture: “Marketing is an art and a science. You can’t rely only on data or only on creativity—you need both to truly connect with your customer and culture.” She discusses why future CMOs will need to leverage technology to lead, and how Dash Hudson’s AI-powered platform is built to support that mission by helping brands predict and elevate content performance. 🎧 Listen to the full episode to hear Kate’s insights on the evolving role of marketers and how Dash Hudson is innovating for a creative, data-driven future. 👉 https://lnkd.in/eN8nH77g A big thank you to Jack Westerkamp for the opportunity to share these insights! 🎙️

"𝐘𝐨𝐮 𝐚𝐫𝐞 𝐚 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫, 𝐧𝐨𝐭 𝐚 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲." That's the provocative title of the latest episode of Dutch Podcast VSR (Voorheen Schaamteloos Randstedelijk), where Perre van den Brink and Doortje Smithuijsen delve into the complex dynamics of modern brand communities. In a world where every brand aspires to build its own community—much like the rush for viral hits a decade ago—it's crucial to understand what genuinely makes a community more than just another marketing platform. Having built communities for iconic brands like KLM Royal Dutch Airlines, McDonald's, and Nestlé over the past 15 years, I've seen firsthand how they can significantly deepen customer relationships when done right. However, the real challenge lies in executing these strategies effectively. This week's VSR highlights brands like Soho House & Co , Patta Exclusive Sneakers BV., and Glossier, Inc.’s 𝘐𝘯𝘵𝘰 𝘵𝘩𝘦 𝘎𝘭𝘰𝘴𝘴 as benchmarks in branded communities. Each of these communities succeeds because they embody six distinct characteristics that set them apart from mere brand platforms👇. Communities are a powerful tool, but only if we remember that at their core, they're about people connecting over shared passions, not just brands pushing products. Let's get back to building genuine communities, where the proof really is in the pudding. 𝘑𝘰𝘪𝘯 𝘵𝘩𝘦 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘴𝘩𝘢𝘳𝘦 𝘩𝘰𝘸 𝘺𝘰𝘶 𝘵𝘩𝘪𝘯𝘬 𝘣𝘳𝘢𝘯𝘥𝘴 𝘤𝘢𝘯 𝘤𝘳𝘦𝘢𝘵𝘦 𝘮𝘦𝘢𝘯𝘪𝘯𝘨𝘧𝘶𝘭 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘺 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦𝘴.

When did brand become a dirty word? This stood out to me in Kacie's episode with Humans of Martech—great listen—recommend queueing it up if you haven't already.👌 Is it because brand can't be "measured"? Have we gotten so pushed into a corner to measure *everything* we do that we've lost the plot on what it means to deliver value for our audience? Possibly. GTM Partners research found that when you cut marketing in critical areas such as brand, not only does your brand suffer, but so does your bottom line. We all know today's buyers care about what a brand stands for, its values, and the people behind it running the show. If you're finalizing your budget for the New Year, be careful *not* to cut in the areas where your audience would be impacted.