BASF Coatings

We are excited to share more about our purpose at #BASFCoatings: "Driven by passion and science, we always go beyond the surface." This is more than a vision – it is a promise we live by every day. #BeyondTheSurface Our purpose video brings this to life, showing how our passion drives us to explore new possibilities, how science guides us in developing innovative solutions, and how our commitment to "going beyond" is about more than meeting expectations – it’s about surpassing them. It’s about making a real impact, from protecting and enhancing surfaces to advancing sustainable practices across industries. Dive in and discover what it means to go #BeyondTheSurface with us. https://lnkd.in/eCMhUjvH

Welcome to one of our new formats on LinkedIn, #BeyondSustainability! Throughout this series, we are featuring our approach to go #BeyondTheSurface by spotlighting the differentiating solutions that empower our customers in meeting their ambitious #sustainability goals. Each post will feature products, technologies or other solutions that help to reduce environmental impact, conserve resources, and provide longlasting, high-quality performance. By thinking beyond the expected, we are committed to advancing sustainable progress with solutions that lower CO₂ emissions and drive continuous improvement across industries. First up in this series is StarBloc® – our advanced, thin-film waterborne primer technology for the automotive industry. With a streamlined film thickness of just 18-22 μm, StarBloc® significantly cuts material use while maintaining superior quality. This eco-efficient innovation not only simplifies the primer coating process but also reduces environmental impact – helping our customers achieve their own sustainability targets. 🔗 Discover more about how we are shaping a more sustainable future through our innovations like StarBloc® on our website: https://lnkd.in/eH6g-9EJ

What if embracing diversity isn’t just about who we are, but how courageously we choose to act? 💡 At our recent event “The Future of Diversity – Shaping the Future with Courage”, we explored how bold actions can reshape our understanding of #diversity and #inclusion. This event aimed at rethinking the future, challenging norms and taking courageous steps to create a more inclusive world. In collaboration with the VAA, the women’s network “WoMen in Coatings” at #BASFCoatings invited members of VAA Connect, our employees as well as interested partners from our customer network to this inspiring day at the Inforum of our Münster location, moderated by Dr. Katharina Fechtner. Diversity and Inclusion isn’t optional anymore: It’s the key to addressing future workplace challenges. Our President of BASF Coatings, Dr. Uta Holzenkamp, gave us an important reminder: the freedom to live diversity is not yet a reality for everyone around the world. While women in other parts of the world face much harsher realities, we have the privilege of having the freedom to courageously embrace these opportunities. But are we truly taking advantage of these freedoms? “Courage is like a muscle. The more you train it, the easier it becomes” Uta said. We’d like to thank the inspiring speakers for their valuable insights. Alice Rombach explored how we can reshape our thinking and co-create diverse futures. Prof. Jutta Rump emphasized that Diversity & Inclusion is key to shaping tomorrow’s workforce. Johannes Warth showed how small steps build courage, while Prof. Prof. Dr. Sue Rossano-Rivero highlighted the potential of diversity in overcoming entrepreneurial challenges. These discussions sparked practical ideas for driving change and raising awareness. While we in Germany are fortunate to enjoy a greater range of freedoms, there is still work to be done to overcome gender-specific prejudices. This event was a great reminder that diversity is so much more than just a policy – it’s about actively creating spaces where everyone’s uniqueness is celebrated.

We proudly present: HOLDING SWAY, the Key Color for the Americas from our latest Automotive Color Trend collection, #ROUTING. This intense purple, with a strong blue shift effect, symbolizes the merging of transparent and cooperative energies, offering a fresh perspective on innovation and opportunity. HOLDING SWAY reflects how diverse influences come together to inspire new solutions in mobility and beyond. By bridging opposites and creating connections, it opens up spaces for new ways to consume, communicate, and experience the world. Despite the complexity of modern advancements, whether in artificial intelligence or sustainability, mobility remains human-centered. Elizabeth M. Hoffmann, Designer at BASF Coatings North America, says: "HOLDING SWAY represents the power of collaboration and the human ability to shape the future. It’s a color that embodies the fusion of diverse ideas to create innovative, forward-thinking solutions." With its bold and dynamic hue, HOLDING SWAY captures the spirit of possibility in a rapidly changing world. #AutomotiveColorTrends #ROUTINGColorTrends #HOLDINGSWAY #AutomotiveColors #ColorInnovation #Sustainability #Mobility #DesignForFuture #Collaboration #PurpleShift  

Did you know that washing and wastewater treatment are essential components of the plastics recycling process?💡   Join our expert, Bill Tan, at Green Growth Sector Committee - EuroCham Vietnam in Ho Chi Minh City to learn more about our innovative cleaning solutions for mechanical plastics recycling, which not only benefit our customers and enhance their value chains, but also make a significant contribution to Vietnam's sustainability transformation.   Our surface treatment offerings include integrated cleaning agents such as Gardoclean®, Gardobond® Additive, Gardo® Pure, and Gardofloc®. These products enhance the quality, productivity, and safety of plastics recycling processes while enabling your sustainability targets.   We look forward to collaborating with you to take plastics recycling to the next level, creating new material cycles and closing the loop for a sustainable future! 🤝 ♻️   Connect with our experts at Chemetall!   #Chemetall #WaterTreatment #Plastics #GEFE2024 #BASFVietnam Green Economy Forum & Exhibition

Join us for the 41st Car Body Painting Workshop in Bad Nauheim, where we are thrilled to feature a keynote speech by Sabrina Platzek, Vice President of Global Marketing Automotive OEM Coatings! Sabrina Platzek will share her insights on the challenges the automotive industry faces in the future and what these developments mean for suppliers. As a prominent leader in this field, her perspectives promise to be both inspiring and enlightening. Don't miss this opportunity to gain valuable knowledge and engage in meaningful discussions that will shape the future of automotive solutions!   #ACCarBodyPainting #AutomotiveIndustry #AutomotivePaint #WomenInLeadership

CathoGuard® 800 Family: E-Coats for Future Mobility    As a new age of automotive has dawned, CathoGuard® 800 family steps up with a new generation of E-Coat products. With the emergence of NEV and EV vehicle types, along with their new features such as integrated battery housings, reinforced bodies, or new rocker panel geometries, vehicle architecture is being redefined. This is where the challenge lies: the varying curing temperatures in these areas don’t always align with traditional ovens.    BASF’s CathoGuard® 800 family bridges the gap with versatile paint technology. These innovative e-coat technologies offer a broader curing window and ensure best-in-class performance on all surface areas. It’s not just progress; it’s a leap toward seamless integration in the future mobility landscape.    Join us in embracing the future of transportation and explore the CathoGuard® 800 family — the guardian of tomorrow’s automotive industry. Find out more: https://lnkd.in/eiwj-DpP   #Ecoat #CathoGuard #Innovation #OurPromiseYourGuard #AutomotiveCoating #Emobility

🚗✨ Unveiling 'ROUTING': BASF Coatings launches color collection for the future of Automotive Design! BASF Coatings just dropped its latest color collection, “ROUTING,” for the Automotive Color Trends 2024-2025. Inspired by how we communicate in the digital age, these colors capture the fast-paced, ever-evolving nature of tech and human interaction. Sustainability is at the core, with innovative materials leading the way. Expect bold, deep blacks with a touch of shimmer and sleek metallics with liquid metal effects that push design boundaries. “Our research shows that the way we communicate - whether with people or AI - drives new trends,” says Mark Gutjahr, Global Head of Automotive Color Design at BASF Coatings. These colors are set to hit the streets in the coming years, sparking the future of automotive design. Further information can be found here: https://lnkd.in/evbrHbGd #ROUTINGColorTrends #AutomotiveTrendCollection #NextGenDesign #AutomotiveTrends #Sustainability #Innovation #BASFCoatings #AutomotiveDesign  

🚨 Last Call: Don't miss our live broadcast! 🚨 Register now and be part of the future of automotive design: https://lnkd.in/ejUVhvHH Join our designers Mark Gutjahr and Astrid Van der Auwera as they present our brand-new Automotive Color Trend collection - #ROUTING! Get a first-hand look at ROUTING, our latest color collection inspired by the way we communicate in the digital age. These colors reflect the rapid evolution of technology and human interaction, combining sustainability with cutting-edge design. Expect bold, deep blacks with a hint of shimmer, sleek metallics that capture a liquid metal effect and vibrant hues that push the boundaries of design! These colors will soon be hitting the streets and influencing the next generation of vehicles. Don't miss out on this exclusive opportunity to learn about the trends that will shape tomorrow! #ROUTINGColorTrends #AutomotiveTrendCollection #Innovation #BASFCoatings #AutomotiveDesign 

We are passionate about color development and about sustainable solutions! Sustainable color design starts with the choice of materials, the sourcing, and how we apply it. Thinking beyond what has been out there over the last years is our approach and we have already created impactful solutions.  We see #sustainability coming into areas that no one ever thought would be possible.  For us, sustainability starts with a mindset and ends with a product. Experience the live broadcast of our automotive color trends on October 17th and get an idea of the amazing, sustainable colors we can create! ➡️ Register now: https://lnkd.in/ejUVhvHH Mark Gutjahr Stefanie Lang geb. Müller #ROUTINGColorTrends #AutomotiveColorTrends