Apple
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SearchCap: Google update still rolling out, Bing adds hotel booking, page speed performance & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web
SearchCap: Google simplifies targeting controls, Google headed back to China & more stories not about Google
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Join SiriusDecisions and Openprise for ‘Key Marketing Ops Capabilities to Boost Revenue’ Aug 2, 2018 by Digital Marketing Depot While many marketing and sales teams have adopted new methodologies like the […]
Merkle: Search ad spending growth slowed again across Google, Bing & Yahoo in Q2 2018
Google CPC growth kept climbing, while Bing Ads and Yahoo Gemini saw a sharp drop in CPCs in Q2 2018.
SearchCap: Save big on SMX East, Google Image search, lawsuit settled & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google releases speakable markup for news publishers interested in Google Assistant Jul 24, 2018 by Barry Schwartz Google has released new markup and schema aimed at bringing more news content to […]
SearchCap: Chrome and HTTP will not mix tomorrow, Google hotel search results & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tomorrow, Chrome starts telling users HTTP sites are not secure Jul 23, 2018 by Barry Schwartz Is your site using HTTPS yet? Google is releasing Chrome 68 that will begin marking […]
Ask the SMXpert – Optimizing for voice search & virtual assistants
SMXpert Upasna Gautam continues the Q&A from SMX Advanced and discusses a number of topics including creating the right content, using homonyms, stressed words and quality metrics when optimizing for voice search.
SearchCap: Apple loses top management, new SEMPO Board, Apple Maps & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEMPO announces new board of directors for 2018-2020 Jul 19, 2018 by Barry Schwartz Here are the 15 new members of the board of directors for the search marketing organization. How […]
Apple Maps takes a step in the right direction
Keep your business listings on Google Maps updated, says contributor Adam Dorfman -- and don't overlook doing the same on Apple Maps. Here's a look at the new and improved Apple Maps and its features.
The last of Siri’s original bosses leaves Apple, as does ex-Topsy search exec
Departures likely a response to reorganization of Siri and AI units under John Giannandrea.
Google Assistant gets more helpful
The Google Assistant app now offers a new visual overview of your day, with proactive suggestions and personalized information.
SearchCap: Google hotel ads, Bing testing icon, reviews impact ranking & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Posts adds ‘call now’ button Jul 12, 2018 by Barry Schwartz The new option within Google My Business lets you include your phone number as a call to action. Google […]
Ex-Googler John Giannandrea takes charge of Siri
Apple has merged Siri and its machine learning groups under Giannandrea’s leadership.
SearchCap: Pitch SMX East, YouTube news, bad PPC numbers & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: PPC’s #fakenews: 9 ways bad numbers might look good Jul 11, 2018 by Andreas Reiffen Did you know it’s super-easy to fake your way to seemingly good PPC performance? Contributor Andreas […]
Check out the new SMX East agenda
Now more than ever, it’s important to stay on top of the latest changes in search marketing. Whether you’re looking to optimize your site for speed to avoid Google penalties, solve complex SEO or SEM problems or learn how to turn your data into actionable insights, attending SMX® East is your ticket to success. Join […]
Google’s July 4th doodle highlights most-searched-for recipes by state in the US
Google wants to help you prepare the most popular dishes for US Independence Day with this special Google doodle.
Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification
Welcome to Google Ads, Google Marketing Platform, and Google Ad Manager.
Google Maps begins rolling out new explore features announced last month
The new Google Maps features are rolling out worldwide now, so go get them.
You’ll love what the SMX East agenda has to offer
I don’t have to tell you that 2018 has been a busy year, with new technologies like voice search and a mobile-centric focus gaining a stronger foothold in the SEO world, not to mention the dramatic adaptations advertisers will need to embrace to succeed with what Google calls the “new AdWords experience.” Modern-day marketers must […]
Where are they now? Vint Cerf
Part 2 of a series of articles commemorating the history of internet search. Today, Vint Cerf, Vice President and Chief Internet Evangelist for Google.
SearchCap: Microsoft launches news app, #SMX Advanced session recap & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Polished Microsoft News app joins rivals Google and Apple News Jun 20, 2018 by Greg Sterling The new app and news experience is great for consumers, but is it equally beneficial […]
Polished Microsoft News app joins rivals Google and Apple News
The new app and news experience is great for consumers, but is it equally beneficial for publishers?
SearchCap: EU & Google fines, Bing Merchant Center imports & Google News publisher features
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: EU about to fine Google billions in Android antitrust caseJun 6, 2018 by Greg Sterling The first antitrust fine was roughly $2.8 billion; this one could be larger. Bing Merchant […]
SearchCap: Google My Business, building an in-house search team & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google My Business Agency Dashboard launches today Jun 5, 2018 by Barry Schwartz This new dashboard, announced a month ago, is now live and available for use. Building an in-house search […]
Is your marketing platform really intelligent?
Let’s face it, the future isn’t turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot butlers are Siri and Alexa. Don’t get me wrong, they’re handy in their ways: suggesting nearby Thai food or tending to virtual shopping carts as we yell our grocery […]
Mobile SERP survival: Technical SEO checklist
A responsive website is not enough to survive in the mobile-first indexing era, says contributor Barry Adams. Here's a list of technical SEO and general optimization aspects you need to be aware of and fix on your site if necessary.
SearchCap: Bing Ads In-Market ads, Google AdWords notes & search beats Facebook
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads rolls out In-Market Audiences to all US advertisersMay 30, 2018 by Ginny Marvin Now out of pilot with over 170 audiences determined to be in buy mode. What’s the […]
Google My Business Q&A: What you may be missing
Did you know you can add a custom FAQ to your GMB listing? Contributor Sherry Bonelli explains how to use the often-overlooked Q&A feature to promote your business and stay ahead of the competition.
SearchCap: Google Doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: James Wong Howe Google doodle honors influential cinematographer behind more than 100 US filmsMay 25, 2018 by Amy Gesenhues Today marks the 1934 release date of ‘The Thin Man,’ one of […]
You need to be at SMX East. Registration is open!
In the fast-paced, ever-changing industry of online marketing, looking ahead is an absolute necessity. Serious marketers like you are taking this time of the year to ask questions such as… Are we using the latest features in AdWords? Have we tested emergent platforms like voice search, artificial intelligence or multichannel tracking and attribution? What else […]
SearchCap: Bing Ads Editor, Chrome HTTPS, HomePod & Google Home
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google Home making gains on Alexa, Apple HomePod in 4th placeMay 18, 2018 by Greg Sterling Even if Apple’s smart speaker sales don’t grow, they could still generate $800 million […]
Report: Google Home making gains on Alexa, Apple HomePod in 4th place
Even if Apple's smart speaker sales don't grow, they could still generate $800 million this year.
SearchCap: AdWords parallel tracking, negative SEO, Yext with TripAdvisor
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords sets parallel tracking deadline & will warn advertisers using HTTP landing pagesMay 17, 2018 by Ginny Marvin Advertisers using third-party click measurement systems need to prepare for parallel tracking. AdWords […]
SearchCap: Google News updated, standout tag gone & e-commerce SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The new and AI-improved Google News now available for iPhone and iPadMay 15, 2018 by Greg Sterling Google News redesign in more than 120 countries on the web, Android and iOS. […]
The new and AI-improved Google News now available for iPhone and iPad
Google News redesign in more than 120 countries on the web, Android and iOS.
Search is more than Google: Mastering vertical search optimization
Vertical search engines, mobile and voice trends seem to be reshaping the search landscape, says contributor Jim Yu. Create a cohesive content strategy across a number of verticals and increase the touch points you have with consumers.
Google Lens improvements ready visual search and AR for mainstream adoption
Better text recognition, lookalike search and real-time functionality are upgrades.
Google Assistant takes center stage at I/O, search takes a back seat
Search only mentioned twice in a nearly two-hour keynote that saw a long list of announcements.
SearchCap: Google political ads, movie tickets & shopping with dynamic remarketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google voice-enables movie-ticket buying with FandangoMay 4, 2018 by Greg Sterling Enhanced capability is likely a preview of many similar Google Assistant integrations to come. Google rolls out new ID requirements […]
Google voice-enables movie-ticket buying with Fandango
Enhanced capability is likely a preview of many similar Google Assistant integrations to come.
Google rolls out new ID requirements for US political ads
Due to increased scrutiny of how these ads affect users and voters, company says more transparency intiatives are to come.