- Meant to prevent sites that were “top-heavy” with ads from ranking well in Google’s search results.
- Top Heavy is periodically updated.
- When a fresh Top Heavy Update happens, sites that have removed excessive ads may regain lost rankings.
- New sites deemed too “top-heavy” may get caught.
Panda 3.2
Jan. 18
- A data refresh, with no additional signals or changes.
- Confirmed by Google Jan. 26