BrandOpus

Have you seen the short film, Thread of Hope yet? The short features the voice of British actress and UNHCR Goodwill Ambassador, Gugu Mbatha-Raw 🙌 “For these artisans, their craft is more than just a livelihood; it's a source of healing and a way to preserve their cultural identity. It’s an honour to lend my voice to a project that highlights their stories and contributions to the global community.” - Gugu Mbatha-Raw Watch the full film on UNHCR, the UN Refugee Agency's YouTube channel: https://loom.ly/90m0gdo Director: Troy Browne Narration: Gugu Mbatha-Raw Music: Bat For Lashes Creative direction: BrandOpus Sound design: Pitch & Sync Production studio: Hocus Pocus Studio London #ThreadOfHope #ThreadofHopeFilm #CraftedbyRefugees #Refugees #MADE51 #MadePossiblebyUNHCR

🧀 New Launch 🧀 Excited to see our design for Saputo Dairy UK Ingredients brand, Cathedral City, go live next week. Congratulations to the team. #branddesign #branding #brandingagency #designagency #saputo

🎉 The Point is here 🎉 Welcome to our quarterly insight piece, where we dissect the latest hot topic in the branding industry. This edition focusses on the functional wellness industry, and the insight that functional brands need to meaningfully connect to with consumers in a way that sticks in the brain, rather than focus on functional proof-points. Have a read of the piece and if you like it, why not sign up to our newsletter so you can get pieces like this and more in your inbox once a quarter! Newsletter sign-up: https://lnkd.in/d9xJcz7z #trends #insight #thepoint #brandopus #branding #functionalwellness

It may have been over a month ago, and this might be the 112th round-up of Cannes Lions International Festival of Creativity you've seen, but we still think it's a pretty good read. Find out what we took away from the festival and how the industry is redefining success in modern marketing. #Canneslions2024 #Branding #BrandOpus #Insight #Trends

Our director of creative strategy, Chris Ertel, was interviewed by Marketing Dive to give some insight into 'Why marketers keep refreshing brands instead of betting on splashy ads'. "There’s a desire to get back in touch with the consumer. Either marketers realize that they don’t know them all that well, or they got the insight wrong". Check out the full piece via the link below. #marketing #branding #brandopus #rebrand #brandrefresh #brandopus #marketingdive

BrandOpus, Jones Knowles Ritchie, BrandMe, Coley Porter Bell, and Soulsight. Come get your flowers. You've made the cut. Check out Dieline's best redesigns of Spring 2024! https://lnkd.in/e4mBCJjX

It was great to catch up with The Drum last week to discuss my thoughts on Cannes Lions this year for their podcast. Thanks for a great conversation, Sam Anderson and Daisy Domenghini.   The main thing that stuck out for me is the lack of accessibility for independent agencies to be at Cannes Lions International Festival of Creativity, let alone exhibit there. It would be great to see a space for independent agencies to make the most of the giant that is Cannes next year.   Link to the podcast: https://lnkd.in/edj8Uu9U   #brandopus #designagency #brandingagency #canneslions24 #podcast #thedrum

MAD//FEST 2024 is complete. The event was a whirlwind of innovative ideas, inspiring sessions, and networking opportunities. From insightful presentations to engaging discussions, there was no shortage of great content. I had the pleasure of taking to the stage to discuss how brands can embrace the chaos of today's fragmented world. In a landscape where consumer attention is scattered, the importance of meaningful and symbolic branding has never been greater. It was great to catch-up with everyone at the event and thanks to MAD//Fest for a great event. If you weren’t able to attend my session on Wednesday, keep an eye on the MAD//Fest YouTube channel. ‘Embrace The Chaos: A brand survival guide’. #MADFest2024 #Branding #MarketingInnovation #EmbraceTheChaos

We will be at MAD//FEST all this week. Join us on the Hexagon Stage at 4.55 on 3rd July for our session: "EMBRACE THE CHAOS: A BRAND SURVIVAL GUIDE." If any of my network are coming, do come and say hello. #MADFEST #Networking #Branding

It was great to be back on stage at Cannes Lions International Festival of Creativity for the 6th time, this year with our remarkable client MADE51. The week was a whirlwind of insightful conversations and invaluable opportunities to connect with both long-standing clients and new connections. Reflecting on the festival's evolution over the years, one notable shift stood out this year. There was a distinct move away from discussions centred around a brand's purpose. Instead, the focus was firmly on practical strategies that drive commercial success. This change in narrative is not just interesting but also signals a significant pivot in the industry's priorities and approach. Thank you to everyone who made this week so memorable. Looking forward to translating these insights into actionable strategies and continuing the conversation. #CannesLions2024 #Marketing #BrandStrategy #CommercialSuccess #MADE