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We attended a very insightful webinar by The Fashion Network on building your brand equity. It just re-enforces that we all have the same questions and the same challenges across the globe. Some key insights on how to stand out, how to build a sustainable brand and how to connect with your customers authentically. #authenticity #consistency #relevance #brandstory #brandbuilding

The most Authentic Global Fashion Brands are... In the age where consumers value genuine connections, brands need to be more than just a logo. Consumers value transparency, consistency and unwavering social responsibility. What I like about the Authenticity 500 Index is the fact, that this index shines a light on those brands that have successfully married their missions with true authenticity. https://lnkd.in/eaqkS6a3 Really happy to see many of our Enterprise partner brands included and that authenticity can be also achieved despite various consumer touchpoints. #authenticity500 #ecommerce #marketplace #brandmarketing

#PeaksPartners "Future of Retail Fashion" thought starter series talk about how sacrosanct and critical markdown is when going into Sale period. Peaks Partners works with brands for right product and placement in value chain and at locations- ensuring consumer sees the value and benefits from brand, helping you derive both #topline and #bottomline in long run. Contact us ravdiip.a@peakspartners.com and book a #FreeConsultation to know how can we help you derive maximum benefit, esp. in coming #HolidaySeason2023 . #futureofretail #futureoffashion#futureofretailfashion #futureoffashionretailing #leadershipmatters #brandconsulting #retailconsulting #growthconsulting #GlobalLuxury #globalretail #luxuryretail See Insights and Ads Boost post Comment

A more advanced strategy for fashion brands to acquire new customers requires key planning and insightful business data. 🛍️ Focus on pushing specific products or brands that attract high numbers of new customers. 📈 This approach helped luxury brands like Kate Spade and Matches Fashion increase their new users by 20% year over year. #BrandStrategy #MarketingTactics #ShoppingCampaigns

#DigitalTwins is at the heart of our #FlexModel driving speed to market and agility in product creation. With the right mix of #leadership #support, #digital #first #mindset and #E2E #DPC #workflows we’ve launched the model to be able to harness best of what DPC offers today. Learn more from the link on the article. #MASFlex #DigitalInnovation #DPC #DigitalTwins

Fast Fashion: It's here and the youngest generation of tween fashionistas expects it - and it's killing the usual loyalty-based purchasing decisions that brands have come to know. Celebrity and trend-driven is becoming the norm, so what to do to increase your brand's affinity? Fashion brands need to delve into the intricacies of their customers' wants, desires, and needs. But the era of fast fashion demands not just this understanding but also it requires an agile realtime response. But how can a brand accomplish this? The key lies in maintaining a continuous connection with your customers well beyond the point of sale. Post-purchase engagement is no longer an afterthought; it's a strategic necessity. Additionally, crafting highly relevant messages delivered through permission-based methods is paramount. This personalised approach ensures that your brand resonates with your audience in a way that feels authentic and tailored to their evolving tastes. Stay ahead of the curve, stay connected, and stay relevant in the age of fast fashion with Delloop. #fastfashion #brandaffinity #getindelloop

Why do we see H&M everywhere🤷 Because today's fashion conscious consumer loves fast fashion, cost effectiveness and branded options! I recently conducted a poll to understand this better. 🔹Over 80% of the respondents opted for a t-shirt associated with a premium brand, indicating a higher preference for quality and perception over price. This points to a shift from a price-consciousness to a value-consciousness. 🔹Whether influenced by brand image, trust in quality, or the signaling value of a brand name, it suggests that individuals are now inclined to invest in superior brands. This further emphasises on the importance of initiating brand building early on. After all the market leaders often aren't the first to enter the market but are the first to establish an image in consumers' minds, creating a recall in long term. #brandbuilding #fastfashion #marketing

In the ever-evolving landscape of fashion and marketing, Victoria's Secret, an iconic brand, made a bold move towards inclusivity in 2021. However, the outcomes were not what they expected, and their sales plummeted by over a billion dollars. Let's dive into this fascinating rebranding saga and uncover essential lessons for marketers in the age of authenticity and inclusion. For the full article, check the link in my comment section below (and sign up for weekly marketing tips and tear-downs delivered straight to your inbox!) 📧 #marketingtrends #marketingtips #rebranding #authenticity

Jack Stratten's talk on "Selling the power of #retail #transparency" 🔎 at Source Fashion highlighted a few interesting #consumer #trends: 1. 88% of UK consumers say they want to buy from ethical, responsible brands, and 75% say transparency is a factor for how much they trust them. 2. Gen Z (60%) are spending more on #luxury than Gen X (46%) and Boomers (18%). 3. 60% of #fashion customers shop with more retailers than they did 5 years ago. 4. The average customer interacts with a brand across 20 different channels. In a saturated market, consumers are increasingly shopping around, and influenced by exclusivity, quality and transparency. Fashion Revolution states: "Transparency underpins sustainability – without transparency, achieving a sustainable, accountable and fair fashion industry will be impossible." Brands need to consider how much longer they can get away with adopting opaqueness as a strategy, deliver consistent storytelling across all 20 channels, and own it, when they inevitably f**k up! Can you guess which brand ushered in the following confession? 😉

GFC22 - NEW VIDEO - The Role of Impulse Buying on Fast Fashion Consumers’ Emotions and Behaviours Get ready for a deep dive into the intricate world of fashion and emotions! We're excited to present our newest YouTube video, featuring groundbreaking research by the dynamic duo, Nadia Weber and Dr Elaine Ritch from Glasgow Caledonian University. 📚 In this thought-provoking video, we explore the profound impact of emotions on our fashion choices and the entire shopping experience. 🎯 Discover how marketing campaigns ignite emotions, leading to impulse buying frenzies, especially during the pandemic. Explore the intriguing psychology behind "retail therapy" and how it provides a dopamine rush, offering a momentary escape from isolation and boredom. But here's the twist—after the initial thrill, feelings of regret often creep in as those untouched garments languish in our closets with their tags still on. Through compelling data and insights, Nadia and Elaine unveil the complex web of emotions intertwined with fashion consumption. Dive into the rollercoaster ride of emotions, from marketing-induced euphoria to the post-purchase blues. Join us in this eye-opening exploration of fashion psychology and the quest for more responsible consumption. 🛒 #GFC #GFC22 #GlobalFashionConference #fashion #fashiondesign #fashionemotions #shopping #shoppingbehaviour #fashionconsumption #retailtherapy #impulsebuying #sustainablefashion #fashionpsychology #mindfulconsumption