Frequency’s Post

"For CTV devices, weekly reach was 75% of all U.S. households in mid-2023, five percentage points higher than a year earlier. It passed linear TV (live + time-shifted) in the process". Let's connect about how JamLoop can help you with your OTT/CTV strategy! Nielsen #ctvadvertising #streamingmedia #streaming #media #mediabuying #advertising #marketing

QR codes have grown into a common fixture on a wide variety of ads, digital and traditional. On video, QR codes should be used on non-clickable ads, those viewed on home TV's and smart TVs. This gives the viewer the opportunity to interact directly with the ad. *You'll notice YouTube on that list... Do you know that home TV/SmartTV is YouTube's fastest growing watch device? #agency #adagency #video #digitalvideo #commercials #streaming #ott #marketing #advertising #downwithott #socialmediavideo #youtubevideo #videoproduction #media #digitalmedia #QR #qrcode #QRCodevideo

Dive into the future of advanced, unified advertising with us! Guy Southam, our Director of Advanced Advertising, shares insights on navigating the TV and streaming advertising landscape. From tailored solutions to hyper-personalised experiences, let's work together to maximise your yield across all screens! Guy Southam: "It's been a challenging time for advertising, especially in TV, but I'm optimistic about the potential. Leveraging our experience with Sky Adsmart, Synamedia Iris offers tailored solutions across the premium video landscape. Whether it's custom feeds, hyper-personalised experiences, or unified ad management, we have solutions to maximise yield, diversify revenue streams, and enhance customer experience. Whether you're a broadcaster, platform, or D2C service, let's connect and explore how we can help." Get in touch to talk about addressable advertising: https://lnkd.in/dEc8cMH5 #personalisation #targetedadvertising #addressableadvertising #streamingtv #AddressableTV #streaming #broadcast #SSAI

Talk to Guy Southam if you want to know how you can get greater reach and better campaign performance with your advertising solution!

Discover the dynamic world of #FASTchannels with our comprehensive guide 🌐 At Little Dot Studios, we're no strangers to the FAST landscape. With 8 engaging channels like Real Crime, The Chat Show Channel, Real Wild, and History Hit, we're diving deep into the realm of Free Ad-Supported TV. 🔍 Unlock insights into the benefits for advertisers and distributors as we navigate through the ever-evolving FAST universe. 🌌Understand the future of streaming, content consumption, and digital advertising. 📈 Whether you're a broadcasting digital advertising pro, learn about the latest trends, opportunities, and innovations reshaping the streaming sphere. Read the full guide now and become a FAST expert >> https://lnkd.in/ewhqdrBa #DigitalAdvertising #Broadcasting #FutureOfStreaming

Entertainment and streaming is changing and FAST channels are seeing tremendous growth. However I agree with this article that the channels that offer something new or specialized will thrive.

📉 👀 Wow...a big milestone for the #media and #entertainment industries. As #cabletv declines, #ott and #streaming are on the rise...so are the complexities of producing and delivering customized content to multiple devices and platforms, in multiple markets. And the budgets 😣 . Broadcasters can now be #global. Content owners, sports leagues/teams and publishers are now #programmers. Everyone can sell their own #advertising. We're here to help. #cloudproduction Grabyo

The big shift from linear to streaming is happening in both the US and Europe, but at different paces. Hear Ed Wale's perspective about how advertisers in Europe address the opportunities and challenges that come along with it. Thanks TVREV and Alan Wolk for sharing the second video from the "CTV By The Sea" series featuring Ed, LG Ad Solutions' VP Europe, as one of the industry leaders we talked to at #canneslions2023 to share the powerful ways advertisers are using CTV in their media plans. #advertising #connectedtv #streaming #canneslions https://lnkd.in/edFbvS-f

Connected TV (CTV) may have taken the advertising world by storm - but that doesn’t mean that everyone in the industry is on the same page. That’s why Richard Wheeler, Head of Agency Development at Samsung Ads, has penned a piece debunking some of Australia’s biggest misconceptions about CTV. Here’s a quick glimpse of some of the article’s key talking points: ➡️ ‘It’s hard to manage ad frequency’ ➡️ ‘There’s no quality content in CTV’ ➡️ ‘Ads are just ads, regardless of platform’ You can find all of Richard’s arguments in full here: https://lnkd.in/eQx6NEEd #CTV #connectedtv #advertising #streaming