McCann Worldgroup UK & Europe’s Post

2023: No.1 in the Middle East, No.9 in the world. 2024: No.1 in the Middle East, No.7 in the world.

Cannes Lions 2024: 8 more shortlists for India, tally reaches 54. Four shortlists for Leo Burnett, three for Ogilvy and one for #BrandDavid. #e4mAtCannes🇫🇷 #CannesLions2024

On Dove, we consistently put creativity at the heart of the business. Last week I learned that more than 30000 pieces of creative work are submitted to Cannes Lions every year. Out of it, only a 10% gets shortlisted and around 3% get to win a Lion. The Festival is massive, and the quality of the work is stunning. I recommend taking some time to check out the cases that got shortlisted this year, they are a tremendous source of inspiration for any marketeer willing to raise their game for the brand you’re working. Dove participated this 2024 as we’ve been consistently doing over the past years, and we couldn’t be happier with the outcome: 2 Gold, 5 Silver and 6 Bronze Lions, and what is more important, our work got shortlisted 42 times by jurors in different categories, which is the true recognition of the quality of the work and a confirmation of our commitment to put creativity front and centre of Dove. Clarity, consistency and working with great talent have been fundamental for us in our creative journey. Check Alessandro Manfredi recent post if you want to know more about that. Also have a look into the work that got us there: Code My Crown - https://lnkd.in/eubjc4hp #faceof10 - https://lnkd.in/eSaaUmgi #LetHerGrow - https://lnkd.in/eRmjcAsS #TurnYourBack - https://lnkd.in/eMcTunHp Cost of Beauty - https://lnkd.in/e2eDC4Mu #KeepBeautyReal - The Code - https://lnkd.in/epHcruC4 Extremely proud of all our team in Dove driving the work. Together with the different agency partners, they are one team that with great talent and effort make things happen. And there is always LOTS of effort behind getting work that manages to stand out this way. Thanks everyone for all the passion and energy you put everyday into Dove. Edelman, SOKO, Ogilvy, Media.Monks. Personally, my best experience in Cannes was seeing the support that Dove has from so many creatives, marketeers and talent in the industry who believe, like us, that creativity, beyond building great brands, has also the potential to change and move our society forward. Together, let’s keep changing beauty. #LetsChangeBeauty #Dove #CannesLions #RealBeauty #Creativity 

Thanks, Aian, for allowing me to share my thoughts on the use of AI in marketing/advertising to your followers. Headline to future creative practitioners: learn it, master it, be an AI pilot... but, in the short term, watch out for prevailing biases, copyright issues, and confidentiality problems.

𝐖𝐡𝐨 𝐢𝐬 𝐌𝐚𝐫𝐢𝐚𝐧𝐚 𝐏𝐫𝐢𝐞𝐭𝐨? That was the question on everyone's mind when they saw photos of a 100-year old grandma popping up all over the subway in Madrid, Spain. A great #marketing case study where JCDecaux grew it's business on a platform that marketers had given up on! Quite smartly conceptualised by Ogilvy Let me not say more. Check out the video below.

Viva la vulva! To mark 10 years of Essity and AMV BBDO, I asked top creatives to share their favorite ads from the partnership and explain why. “What looking at all this work confirms is how tantalizing our job is. It just takes one idea. One idea is to unlock an account and change the fortunes of both clients and agencies. One tiny spark. Land this and it breeds confidence in the agency/client team, unlocks more great thinking and allows the agency to go from strength to strength creatively." Thanks to Quiet Storm Agency's Trevor Robinson OBE, Wonderhood Studios' Aidan McClure, Accenture Song's Vix Jagger, FCB London's Owen Lee and Hijinks Tamryn Kerr for their picks. Read what they had to say on The Drum: https://lnkd.in/en6b-ARz Which ad is your fav?

I have a love-hate relationship with advertising and marketing. That feeling about Commercial Creativity is never closer to the surface than at this time of the year, when Cannes Lions International Festival of Creativity comes around again. By Commercial Creativity I mean the loosely defined name given to a group of activities from the marketing function in a business, to those who help those marketers do what they need to do, the advertising, media and branding agencies and everything in between. I was for a long time of this world: Chief Strategy Officer of EMEA, Global EXCO, Global Creative Council for the then named Y&R - VMLY&R (and now VML!) and then Chief Marketing Officer for the United Nations World Food Programme. I did lots of things in those roles, some of those are still part of my life, but they are no longer all of my life. This is an exploration of the good, bad and ugly of the industry, the importance of metas and what you might do if you want to try something different. (A shorter version of this was first published by my friends and colleagues at BeenThereDoneThat - thank you. David Alberts, Nikki Crumpton and Marielle Kouroushi-Phillips). Saïd Business School, University of Oxford #marketing #branding #advertising #careers #personaldevelopment #growth

The Turkish Airlines ad is an example of why I believe in the potential of advertising in shaping culture. It’s underwhelming when showcasing the visual branding becomes more important to the communication than the brand story. And underserving a good story is just bad business. #brandstory and #brandidentity aren’t exclusive. They shouldn’t be.

The myth (🤷🏻♂️) around advertising industry awards is that they are overly expensive and self congrtulatory however some are understood to have grown in esteem amongst marmeters. Certainly that seems to be true of such gongs as those dished out at Cannes Lions International Festival of Creativity. 🦁 So much so they might now be included as part of their campaign success metrics. 🏆 🤵 👗 Really though? Dani Gibson takes a look at why, if so. #advertising #marketing #measurement #creativity #awards #canneslions

🌟 Join the Rising Stars Program at BBDO Asia! 🌟 Are you ready to shine as a rising star in the marketing world? Look no further than the BBDO Asia Rising Stars Program! 🚀 Our exclusive program is about nurturing top talent from the BBDO Asia network, providing them with an incredible opportunity to learn and grow in various marketing disciplines while gaining invaluable teamwork experience. 🌐🤝 BBDO Asia recognizes the importance of providing inspiration and mentorship to our top talent. Our goal is to empower them to return as confident, enthusiastic, and loyal BBDO ambassadors who are truly "plugged in" to our global network. 🌏🔌 Tomorrow, Guan Hin Tay, our Creative Chairman, will lead a session on "How to Present Well" because we understand the power of effective communication. Whether in internal meetings or client presentations, we want you to be more than just a voiceover in a PowerPoint presentation. 🗣️💼 When we present well, we: 🌟 Establish credibility  🌟 Enhance persuasion  🌟 Build strong relationships Maya Angelou once said, "Speak not just to be heard but to inspire and awaken the hearts of those who listen." 🗝️💬 So, if you're one of the Rising Stars in BBDO, we can't wait to see you tomorrow! Let's embark on this journey together and reach for the stars! BBDO Worldwide BBDO Singapore BBDO Asia 🌠🚀 #BBDO #RisingStars #MarketingMastery