Metajive’s Post

BREAKING NEWS: METAJIVE AND PXLP JOIN TOGETHER GROUP I am excited to announce the acquisition of Metajive (metajive.com), a San Diego based agency specialized in digital transformation, websites, e-commerce, apps and digital- product design, and its subsidiary Pixel Perfect Development (PXLP) (www.pxlp.dev), a high-end development studio. Since its inception in 2004, Metajive has created over 400 projects for Fortune 100 companies and aspirational challenger brands. The team has designed digital solutions for luxury and lifestyle agencies and brands, including Nike, Porsche and the Council of Fashion Designers of America (CFDA). They have also developed innovative solutions and products for enterprise clients in the technology and financial services sector, trusted by clients such as Google, HP and T- Mobile. Metajive has received numerous industry awards, most recently three Webby Awards for their AI-powered digital creativity testFX, in collaboration with Google Creative Lab. Metajive has also been acknowledged on the INC 5000 list three times(!) and ranked in 2024 by the Financial Times as one of America’s fastest-growing companies. Digital transformation, apps and experiences are essential for luxury and lifestyle brands that have the ambition to deliver bespoke services to both discerning and aspirational consumers, and Metajive and PXLP further strengthen our Group’s digital capabilities. Their teams deliver meticulously-creafted solutions, envisioning and building the right experiences that truly make a difference for our clients and their audiences. “This is the next step in our teams’ journey of growth. We are excited about the collaboration opportunities with both brands, destinations and our fellow Group Agencies” says Dave Benton, founder and CEO of Metajive. “While luxury and lifestyle brands have certainly caught up in the digital world, we still see substantial room for improving consumer experiences, and for designing high-quality products that connect, engage and build brand loyalty.” “Whether launching a new product, a campaign or an entirely new business and brand, we have the creative and technological capabilities to envision and deliver the digital solutions for it” adds April Benton, COO of Metajive & Pixel Perfect. “We are thrilled to combine our technological expertise with the best branding and activation agencies in the luxury world.” This announcement follows the recent acquisition of Frame Publicity, a luxury communications agency based in the Middle East. The Group has plans for further acquisitions across all its pillars, including strategy and branding, digital, marketing, content creation and data services, strengthening its positioning as the leading full-service network for the luxury and lifestyle sectors. A warm welcome to Dave, April and the Metajive and PXLP teams! #agency #luxury #lifestyle #digital #transformation #experiences #design #technology #apps #websites #ecommerce #digitalsolutions

Love my Pharma, a brand committed to revolutionizing the ecommerce landscape within the "health, beauty, and care" sector. The project unfolded through a holistic strategic approach, comprising three essential aspects: Branding, Ecommerce, and Social Media Contents. Each facet was meticulously planned to ensure that Love my Pharma stood out as a beacon of innovation and authenticity in its market. Central to this endeavour was the task of positioning Love my Pharma as a unique brand capable of fostering a sense of belonging, dedication, and intimacy. This involved breathing life and personality into the brand through strategic naming, visual identity development, and crafting a resonant tagline. Furthermore, the ecommerce platform was meticulously designed to offer a seamless, engaging shopping experience, aiming at both attracting and retaining customers. Attention to detail in user experience (UX/UI) remained paramount throughout the development and implementation process, ensuring a personalized journey tailored to individual customer needs. In addition to platform architecture, design, and usability, advanced features were also implemented to enhance interactivity. The Social Media Contents strategy, aligned with the launch campaign "Your family is unique, just like your new pharmacy," played a crucial role in driving brand awareness. By spotlighting the diverse array of essential products catering to every stage of life, from childhood to old age, the campaigned underscored its commitment to exclusivity and family-centric care. We made: Strategy: Brand Strategy + Content Strategy + Social Media Strategy Branding: Naming + Identity + Tagline Print: Graphic Design + Packaging Digital: Ecommerce + Social Media Contents + Animation & Motion + Meta Business Campaigns + SEO + Google Ads Campaigns + Google Analytics #newings #lovemypharma #branding #creativity #ecommerce

How We Doubled an Accessories Brand Revenue from $50k/m to €100k/m: The Backstory: Imagine a cool accessories brand, cool product, packaging, branding, etc. - They're doing pretty well, pulling in half a mil a year. But they wanted more. They wanted to hit that sweet €1M/yr mark. The Challenge: Double the revenue. Sounds simple on paper, but it's easier said than done. Especially when they’re already making half a mil a year. So, what did we do? Our Game Plan: - Fresh Ads: We spiced up the best ads they had. New copy, new angles, same structure. - Dynamic Creative Testing: We tested different ads and angles to prove our hypothesis and generate winning ads from there. - Landing Pages That Convert: Getting someone to click is just step one. We made sure once they landed, they bought. Implemented new high-performing landin pages for them. - All About the Data: Improved Data Attribution, to make sure our numbers were on point and our decisions even better. - Mixing Up the Creatives: Tested everything from real customer pics, UGC, influencer whitelisting, unboxings to some slick product shots. The results? We smashed that €1M/yr target and saw a cool 104.29% growth in a year. TL;DR: - Hit over €1M in a year - Grew by 104.29% YoY - The learnings we got will 10x their investment in the next years - Set the brand up for even bigger Thinking of leveling up your e-commerce game? Drop a comment or slide into the DMs. Let's make magic happen.

A step-by-step to strategize your NEW merch brand (steal this) ⬇️ Step 1: Define your brand identity Create a clear brand story. • What inspired your brand? • What values define it? Design a memorable brand symbol. • Keep it simple and versatile. • Ensure it resonates with your audience. Think LuLuLemon or Carhartt. Step 2: Know your audience inside out Identify your target market. • Who are your ideal customers? • What are their interests and preferences? Tailor designs to your audience. • Create merch that speaks to their passions. • Send surveys for insights. Step 3: Quality over quantity in design Focus on unique and eye-catching designs. • If you're not a designer, don't design - Delegate it to the professionals. • Ensure designs align with your brand story. Offer product variations throughout the year. • Utilize a merch calendar for product planning. • Small runs for success. Step 4: Set up shop on multiple platforms Leverage e-commerce platforms. • Shopify, Etsy, whatever works best for you. • Widen your reach by being where your audience is. Optimize product pages. • Use high quality product photos with lifestyle shots. • Craft compelling product descriptions. Step 5: Implement a strong marketing strategy Leverage social media. • Share behind-the-scenes content. • Tease upcoming merch drops. Collaborate, collaborate, collaborate. • Team up with other brands, organizations, and creators. • Ensure every collaboration aligns with your brand. Step 6: Engage your audience actively and consistently Run promos, campaigns, and giveaways. • Encourage user-generated content. • Boosts brand visibility and interaction. Encourage customer reviews. • Positive reviews build trust. • Address feedback professionally and promptly + prioritize customer support. Step 7: Reflect and iterate Regularly evaluate performance. • Analyze sales data and customer feedback. • Identify what's working and what needs improvement. Iterate based on insights. • Fine-tune designs and marketing strategies. • Keep your merch brand evolving with your audience. ——— I’ve spent the last 15 years working one on one with 6, 7, and 8 figure merch brands. Thinking about creating and growing a powerful merch brand? Let's chat! 👇 https://lnkd.in/eDXtefVy

video ads creative checklist for eCommerce brand. 1. Is this ad talking about the main consumer benefit? 🎁 - This means your ad should clearly highlight what value or advantage the consumer gains. For instance: - An ad for a meal delivery service: "Get healthy, chef-prepared meals delivered to your doorstep!" - Benefit: Convenience, time-saving, and nutritious meals. 2. Does the ad look different enough to grab attention? 🌟 - Your ad design should stand out. Consider: - Using bold colors or unique visuals. - Unconventional layouts or unexpected elements. - Example: A sneaker ad with neon shoelaces and a catchy tagline. 3. Is the call to action clear enough to convince them to buy? 🛒 - Make it crystal clear what action you want consumers to take: - "Shop now," "Subscribe," "Order today!" - Example: "Limited-time offer! Shop our summer collection now." 4. Does the ad call out pain points and knock down objections? 🤔 - Address common concerns or doubts: - "Tired of frizzy hair? Try our smoothing serum!" - Example: "No more tangled cords! Our wireless earbuds." 5. Does the ad engage the consumer with the brand? 🤝 - Create an emotional connection: - Show relatable scenarios or aspirational moments. - Example: Coffee ad—friends laughing over a cup, cozy mornings. 6. Will the more conservative consumer find it too risky? 🙈 - Balance creativity with audience expectations: - High-fashion ads vs. everyday wear. - Example: Edgy fashion for trendsetters, classic styles for traditional shoppers. 7. Is this ad easy for the consumer to understand? 🧐 - Clarity matters: - Avoid jargon or complex language. - Example: "Save on energy bills with our smart thermostat." 8. Does it fit within the brand tone? 🎨 - Align with your brand's personality: - Luxury brands: Elegant, sophisticated. - Casual brands: Relatable, friendly. - Example: Luxury watch ad—timeless elegance, not playful. if you want digital marketing services visit our website. https://digitalwiz.in/ or WhatsApp --- +91 9279091400

From nobody to being at the top of the minds of millions.  How a Digital Brand can impact your business. In today's fast-paced digital world, a strong Digital Brand is the most powerful and crucial asset of a digital business. But it is also one of the most common causes why they fail. Let's face it, on the wild internet either you build a personality that draws attention and becomes memorable or you spend your days fighting with tens of thousands of other similar companies for scraps. → WHAT ARE DIGITAL BRANDS? They are brands that operate in digital environments and offer digital products such as Netflix or Software Companies, whose products you access digitally and consume digitally without any physical processes. But they can also be brands that operate in digital environments while selling physical products such as e-commerce. → WHY DO DIGITAL BRANDS HAVE DIFFERENT NEEDS? 1 · They compete for attention, not money. On the internet the currency is attention. Companies don't compete to sell more products today, they compete to see who gets to stay relevant and be remembered tomorrow, in a 3-second memory world. 2 · 24/7 Presence. Digital Businesses don't open at 9 am and close at 8 pm—They never sleep. Customers expect support and engagement at all hours, needing constant attention and responsiveness. 3 · Adapt or Die. The digital landscape is constantly evolving. Brands need to be agile and quick to adapt to new technologies and trends. Hence they need a versatile Brand that can easily flow and transition from scenario to scenario. 4 · Beauty is on the Outside. Traditional businesses can survive with a bad brand or image because what matters in the physical world are the products and services. But on the internet, everything is appearance and image. People don't get to try or even see the products until buying them. This means companies have to transmit who they are and what they do in a precise convincing way that resonates with people. It doesn't matter if they say it's premium if the brand gives a low-cost feeling people will perceive it as low-cost and won't buy. These are just a few. There are more needs that we'll cover in future posts. → WHY SHOULD YOU CARE? In an era where consumers are increasingly digital-first, a strong digital brand isn't just an advantage—it's a necessity. It defines your presence in the market, shapes customer perceptions, and drives business growth. Embracing the unique needs of digital branding will set you apart from the competition and create lasting connections with your audience. Curious about how to enhance your digital brand? Hit that follow or connect button and stay around. I share posts to help Digital Businesses evolve their brand and achieve better design. #digitalbrand #digitalbranding #digitalbusiness

From nobody to being at the top of the minds of millions.  How a Digital Brand can impact your business. In today's fast-paced digital world, a strong Digital Brand is the most powerful and crucial asset of a digital business. But it is also one of the most common causes why they fail. Let's face it, on the wild internet either you build a personality that draws attention and becomes memorable or you spend your days fighting with tens of thousands of other similar companies for scraps. → WHAT ARE DIGITAL BRANDS? They are brands that operate in digital environments and offer digital products such as Netflix or Software Companies, whose products you access digitally and consume digitally without any physical processes. But they can also be brands that operate in digital environments while selling physical products such as e-commerce. → WHY DO DIGITAL BRANDS HAVE DIFFERENT NEEDS? 1 · They compete for attention, not money. On the internet the currency is attention. Companies don't compete to sell more products today, they compete to see who gets to stay relevant and be remembered tomorrow, in a 3-second memory world. 2 · 24/7 Presence. Digital Businesses don't open at 9 am and close at 8 pm—They never sleep. Customers expect support and engagement at all hours, needing constant attention and responsiveness. 3 · Adapt or Die. The digital landscape is constantly evolving. Brands need to be agile and quick to adapt to new technologies and trends. Hence they need a versatile Brand that can easily flow and transition from scenario to scenario. 4 · Beauty is on the Outside. Traditional businesses can survive with a bad brand or image because what matters in the physical world are the products and services. But on the internet, everything is appearance and image. People don't get to try or even see the products until buying them. This means companies have to transmit who they are and what they do in a precise convincing way that resonates with people. It doesn't matter if they say it's premium if the brand gives a low-cost feeling people will perceive it as low-cost and won't buy. These are just a few. There are more needs that we'll cover in future posts. → WHY SHOULD YOU CARE? In an era where consumers are increasingly digital-first, a strong digital brand isn't just an advantage—it's a necessity. It defines your presence in the market, shapes customer perceptions, and drives business growth. Embracing the unique needs of digital branding will set you apart from the competition and create lasting connections with your audience. Curious about how to enhance your digital brand? Hit that follow or connect button and stay around. I share posts to help Digital Businesses evolve their brand and achieve better design. #digitalbrand #digitalbranding #digitalbusiness

How we increased 8-figure brand Mad Rabbit’s SMS campaign AOV by +44% and conversion rate by 7%… With Mad Rabbit’s MLK weekend holiday sale approaching, they decided to A/B test the landing pages (LPs) in the SMS campaign. They tested 2 Viddy video LPs (different premade templates we’ve created) against Mad Rabbit’s Shopify homepage in the SMS message links. We kept the copy of the SMS messages in Postscript the same across all variants to purely measure the impact of the LPs. Here were the results comparing the best Viddy video LP against the homepage link: - Average Order Value (AOV): +44% - Conversion Rate (CVR): +7% - Earnings per message: +52% It’s crazy to see how big of an impact a dedicated and mobile-optimized LP can have on SMS campaigns, yet 95% of brands are still using their product pages or homepages as their SMS links. I think our video LP formats especially lend themselves to SMS, since these users are almost guaranteed to be on mobile. A slick video-forward app-like experience like this was bound to both delight and convert. Video below shows what the winning video LP looked like. I think our video LPs outperformed the homepage due to the following: 1. Quality videos throughout the LP that the user hasn’t already seen on the site. Very powerful social proofing. 2. Fast LP load times (we load 50-90% faster than Shopify sites) 3. The 30% promotional offer is very clear throughout the page 4. Discount is automatically applied, so the user doesn’t have to type in a code 5. We limit the products shown on our products listing page which (1) reduces paradox of choice and (2) increases AOV by driving higher priced bundles 6. Optimized mobile experience that feels like a native video app P.S. this video LP only took 25 min to make. Let me know if you’d like me to make a SMS campaign LP like this for your brand.

Remember the days when Instagram was a haven for photo filters? Those days are fading as the platform transforms into a dominating e-commerce force, subtly influencing not just what content you see, but also how businesses interact 💼 Likes are no longer the holy grail: clicks, conversions, and ultimately, sales are the new metrics of success. A 2023 Social Media Today report revealed that shoppable posts have a 64% higher click-through rate compared to regular posts. This means a business's ability to showcase and sell products directly within the app is becoming increasingly crucial for brand visibility. This is where 3D marketing emerges as a game-changer. Imagine being able to virtually rotate a couch in your living room or try on sunglasses – all within the Instagram app. 3D visuals offer a more realistic and engaging experience, leading to a deeper understanding of the product and potentially a higher purchase intent. In fact, a study by Shopify found that 3D product visualizations can increase conversion rates by as much as 40%. Investing in high-quality 3D visuals can provide a valuable edge, offering a more interactive and engaging way to showcase products. Book a call with us to explore possibilities, believe us, they are endless. 🔥

DTC brand owners if you'd like to scale to 7-figure months. Then steal these 4 Meta ads. Bonus: These ads are not user-generated content. Test out these 4 product-led ads. 🔥 P.S: These ads are NOT created by my agency. 🔥 🔥 Want a creative audit of your Meta ads? DM me and I’ll create a FREE 10-15 minute loom video on how you can improve your Meta  ads. —----------------------------------------------------------------------------------------------------------------- I am Veena Gandhi.  I help eCommerce brands scale profitably and consistently to $100K+ months through proven strategies and frameworks. If you like my content, give me a follow + 🔔 I am on a mission to help Fashion, Beauty & Lifestyle DTC Brands Ship A 100 Million Life Changing Products By 2030. 🚀