Sparks

Sparks is proud to announce that we have recently been featured on not one, but two of Event Marketer's lists for top event agencies in the experiential industry: The Fab 50 and the Top 100 It List. Read more: bit.ly/3W6lTko

For the first time ever, Amazon presented alongside broadcast networks during the Upfronts. The event, created in partnership with SALT PRODUCTIONS, brought together Amazon’s sales teams and customers with the goal of positioning Amazon Ads as a scaled video player. Attendees were greeted at Pier 36 with an outdoor Amazon Cinema marquee, an 80' concession stand, and content activations before being ushered into the Amazon theater for a fast-paced 70-minute presentation featuring surprise celebrity moments. Freeman Company

What a night! Our Happiest Hour event with Upworthy at Cannes Can: Diversity Collective Inkwell Beach celebrated generosity and authentic connections in brand engagement. Industry leaders shared inspiring stories, and guests enjoyed engaging conversations, small bites, and signature cocktails. Thank you to everyone who joined us in making this evening unforgettable. Let’s continue to foster meaningful brand engagement through kindness and generosity! #HappiestHour #CannesLions #PoweredBySparks

Our teams are excited to announce that the Sparks and Freeman Company EMEA agency teams have combined to form Sparks EMEA! This expanded network, with offices in London, Paris, Berlin, and Amsterdam, will be spearheaded by industry leaders Adam Charles, Jason Megson, and Marianne Vendelbo. Under the creative vision of Trin B., our VP Executive Creative Director for EMEA, Sparks EMEA is set to elevate creativity across the region. With this expansion, Sparks combines global reach with local expertise to create unforgettable brand experiences. Learn more: https://bit.ly/3VTOhq8

Sparks introduced the Reasons To Play activation at the Axios Women's Sports House to kick off the Cannes Lions International Festival of Creativity. Attendees record a video sharing the story of their reasons for playing—what fuels their passion, ignites their spirit, and keeps them chasing their dreams. Their story will become part of our mosaic, weaving a tapestry of determination and resilience. #CannesLions #ReasonToPlay #PoweredBySparks

At the Cannes Lions International Festival of Creativity, Sparks and Upworthy are celebrating the impact of generosity and kindness in our professional journeys, and we want to hear from you! 👇 How to Join: ◼️ Record Your Story: Click the link below to share a memorable act of kindness or generosity from your career that left a lasting impact. ◼️ Watch the Magic: See your story blend into our growing mosaic, adding depth and color to our collective narrative. ◼️ Explore and Be Inspired: Explore the mosaic and discover the inspiring tales of others who’ve walked similar paths. ◼️ Spread the Positivity: Share your story to amplify positivity and inspiration around the world! ◼️ Tag & Share: Tag @poweredbysparks and @upworthy and use the hashtag #HappiestHour. https://bit.ly/3VnBMSa

Sparks partnered with Qualtrics for the X4 Summit in Salt Lake City to create an immersive show floor experience. This included an XM Park, Experts Bar, Customer Square, Partner Market, and several breakout stages for over 8,000 C-suite executives, industry leaders, and professionals to showcase Qualtrics' latest innovations and products in digital, frontline, and customer care. #poweredbysparks #QualtricsX4

If you're heading out to Cannes Lions International Festival of Creativity next week and want to learn how to master generosity as the new currency of brand engagement, and explore how top brands are harnessing generosity and kindness to create impactful engagement then we think we have just the event for you... Join us, our friends over at Sparks, and their stellar panelist line up including Jonathan Johnsongriffin at Google, Jay Altschuler, at Mastercard, Kamal Bhandal at Align Technology, Ronda Carnegie at Connected Women Leaders, Kelly Buchanan Spillers at CeraVe, Mindy Nguyen at Upworthy and Robin Lickliter at Sparks, for their 'Happiest Hour' panel and networking event taking place on June 19th, 4:30 PM - 6:30 PM, CCDC's Inkwell Beach, 58 Blvd De La Croisette. You can request a seat via the online form here - https://lnkd.in/eT7sK3M9   Let's dive into meaningful brand engagement together!  @poweredbysparks #CannesLions #HappiestHour

Excited to be part of the Sparks team attending Cannes Lions this year! We’re hosting two fantastic activations: - "Happiest Hour" with Upworthy at Cannes Can: Diversity Collective's Inkwell Beach, where we’ll explore the concept of generosity as a strategic brand cornerstone. - "Reasons to Play" with Axios at the Women’s Sports House, featuring an interactive installation that captures and shares inspiring stories about why women play sports. If you’re attending, reach out to connect! https://lnkd.in/eDvTYi2C https://lnkd.in/ekfMy9TE

Netflix returns with the popular #FYSEE exhibition space that brings the best of everyone’s favorite Netflix shows to life to garner Emmy nominations. The three-week-long showcase, anchored in Emmy®-eligible programming, welcomed industry and guild members to mix and mingle with the casts and creators of their favorite Netflix shows leading into the 2024 Emmy® season through a series of screenings, conversations, and special events. Sparks collaborated with Netflix to craft the engaging exhibition space, transforming beloved Netflix series into vibrant real-world experiences. #NetflixFYSEE #PoweredbySparks