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It was a pleasure to join a panel about TV measurement at The StreamTV Show. The question of the season seems to be--if TV is so good at creating awareness and reach, why are we trying to force it to perform as well? To which there are a few answers: 1 - Everybody always wanted accountable TV. Remember when we used to say the "holy grail" was targetable, measurable TV? Well, it's here. 2 - Emo = impact. The reason we thought TV-as-performance was the holy grail to begin with, was that TV has big, emotional, spine-rattling sound and motion. Combining with targeting should result in an unbeatable advertising medium. 2 - The pandemic. Advertisers changed to a lean mindset, where every penny counted. It's logical to want to be associated with great content. It's logical to want to know your ROI, even on TV. 3 - Retail Media Networks. RMNs have trained ever the most traditional advertisers what the value of targeting and measurement is, linked to business impact. My sense is, now everybody's hooked. I really had a great time with Andrew Rosenman, Kemal Bokhari, PMP, and Mark Moeder. Maybe my favorite panel ever, for reals.

Samba TV and Meta have joined forces to be your ultimate lift measurement partner, addressing both the imperative for transparency as well as the need to be data driven when allocating marketing spend or optimizing your messaging, audience, and creative strategies. Here's the scoop: - Samba TV's measurement tools have been integrated into Meta systems, enabling media companies to see how their campaigns lift viewership for streaming and linear programming - This dream team partnership gives you the crystal-clear insights you need to understand how your campaigns are impacting audiences across the board. - See exactly how your TV ads are driving brand awareness, purchase intent, and more - Optimize your media strategies with data-driven insights. No more guessing games!  This is the key to unlocking the true power of your media campaigns. Are you ready to take your advertising to the next level?  Let's chat! michael.wilson@samba.tv #SambaTV #Meta #LiftMeasurement #Advertising

10% or market share is NOT enough. Get the OTT/CTV data you need and increase your footprint as well as get better insight into the market. We have the viewership data you are looking for. Contact me for details - bryan.gissiner@machintel.com #ott #ottadvertising #ctv #ctvadvertising #campaignstrategy #campaignsuccess #audienceengagement #audiencetargeting

🚨 Do you advertise using OTT/CTV/STV? Then you’ll want to watch this important video. Not all OTT is created equal. You might be on OTT, but are you getting the most for your investment. 💰 There are a lot of variables and rabbit holes. 🐇 🕳 Please like and share. #autodealership #autodealers #automotivemarketing #automotive #automotiveadvertising #advertisingagency #advertisingandmarketing #digitaladvertising #digitalagency #digitalbillboards #bigadmachine #letsgrowtogether #ott #ottadvertising

Dive into the future of advertising with our latest OTT ad campaign! Reach your audience like never before and elevate your brand presence. Don't miss out on this game-changing opportunity! #OTTAdvertising #Innovation #BrandBoost" #programmaticad #videoads #ottad #adtech #studiosis

What Amagi brings to the table. 1) Bring TCO’s down - conversion of on-prem to cloud helps drive your total cost of ownership (TCO) down 2) FAST - adopted by organizations to engage and monetize further, examples of how Sports is riding the wave. 3) Live linear - dynamic flexibility to create real quickly FAST live channels (even combining VOD with pop up single live events) “1/5 to 1/8 of TcO to run live linear” “Engagement and experience, gamification and live “twitch” like experiences that only digital can bring”

Eighty-seven percent of streaming viewers report they see too many of the same ads, according to new research by MAGNA’s Media Trials unit in partnership with Nexxen. The study, It’s All in the Delivery: How Repeating Ads Affect CTV Viewers, Brands & Platforms, found that while participants who saw the same ad six times peaked in awareness at 92% recall, negative associations spiked, too. Viewers who saw the same ad six times said the ad was “annoying” by 48% over average, and “disruptive to their overall experience” by 33%. Overexposure also eroded purchase intent, with a 16% decline among those who viewed an ad six times. “Running a spot repeatedly during the same show might improve recall but at what cost? Study participants were clear on how frustrating it was to see the same ad again and again and this cast a shadow over the brand and the streaming network,” said Kara Manatt, EVP, Intelligence Solutions, MAGNA. People This is Insanity, AdGreetz AI Streaming Solution solves all these problems today. Brands not only will your ads be more hyper targeted but will deliver a great ROI on your media $$$. We are delivering smart data driven campaigns everyday in Europe, Australia and America. Publishers we can have you totally up and running within weeks. #data #brand #media #comcast #nbcuniversal #tubi #streamingtv #roku #plutotv #tegna #sinclair #nexstar #abc #CBS #paramount #netflix #disneyplus #disney #espn #telemundo #univision #amcnetworks #A&E #wbdiscover #IPG #wpp #markpenn # freewheel #cadillac #ford #gmc #volvotrucks #lexus #nissan #buick #toyota

OTT competition is rising. Is slashing prices the only way to compete? Not exactly! Proper pricing always maintains the delicate balance between audience satisfaction and your profitability as a broadcaster. But the big question is: how do you arrive at it? Read our article to learn ott platform pricing strategies to help you remain competitive and grow. https://bit.ly/3RvYbvK

#NextvSeriesMENA kicks off tomorrow 🔥 , gathering top minds from Pay TV operators, Telcos, Broadcasters, OTT platforms, Sports leagues, technology suppliers and the entire MENA entertainment industry. 📺 Secure your ticket now for an immersive experience, where insights collide, innovations spark and the future of the ecosystem is redefined.    The countdown is on - Be part of the conversation shaping the landscape. https://lnkd.in/eF45pH6X

IPL Homecoming! Ad demand partners are thrilled to seize this opportunity and work their magic. Let's connect and explore possibilities for your website, OTT, or CTV! Cheers! #consulting #consultinglife #adtech #programmaticadvertising #programmatic #ctvadvertising #websitead #appad #ottadvertising #gam360 #MI #googleads