Craft Worldwide

Exciting news: we’ve scored big again at the Cannes Lions International Festival of Creativity    In partnership with McCann London and XBOX, our London Studio has just picked up a Titanium Lion for “The Everyday Tactician,” in which Bromley FC used XBOX’s “Football Manager 24” to find their newest tactician, the brilliant Nathan Owolabi. The campaign brought more players to the game than ever before and under Nathan, Bromley FC was promoted for the first time in its 132-year history: https://lnkd.in/gyUAGAJB   This completes a hat-trick of big wins at this year’s festival:   🏆 Titanium Lion 🏆 Grand Prix Lion: Entertainment for Gaming 🏆 Grand Prix Lion: Direct   A huge thanks to our brilliant clients at XBOX, plus McCann London, Bromley Football Club, Football Manager, TNT Sports   #CannesLions2024 #MWTogether

Introducing one of the month’s work highlights 📣  Our London studio brought to life the launch of Senua’s Saga: Hellblade 2.    From key city landmarks to the water’s edge, the launch campaign features artwork of the iconic character via DOOH and Projections across key sites in the UK and Germany, including the White Cliffs of Dover, London Bridge, Royal Festival Hall, and Berlin Alexanderplatz.    Fans have been waiting for the continuation of the gripping story and stunning visuals of the game, and the launch campaign for Hellblade 2 didn’t disappoint.   A huge thanks for the teams at Xbox Game Studios Publishing UK, Craft London and MRM UK for the collaboration on this brilliant piece of work.   Xbox Game Studios Publishing Craft Worldwide MRM UK #HellbladeII

🎉 Celebrating 10 Years of Excellence! 🎉 Today, Craft is thrilled to honor and celebrate a remarkable milestone – David Morrissey's 10-year work anniversary! 🎊 Dave is a cornerstone of our organization, always demonstrating unparalleled dedication, problem-solving prowess, unwavering support…and, of course, his phenomenal sense of humor! Known and loved by colleagues and clients alike, Dave’s positive energy and expertise have left an indelible mark on our industry. Here's to a decade of hard work, countless achievements, and the many lives you've touched along the way. Your journey inspires us all, and we look forward to many more years of success and collaboration together. Congratulations, David! 🌟🙌

🏆 Breaking News from Craft ! 🎬 Our latest docu-series for Xbox Game Studios Publishing, “The Everyday Tactician,” has been shortlisted for a prestigious Titanium Lion at Cannes! As revealed by Campaign UK, our innovative storytelling is already making waves. ✨ “The UK appears twice on the Titanium Lions shortlist, (once) for Xbox’s ‘The Everyday Tactician’ by McCann London” - Campaign Live. Behind this success are Joe Walmsley, our Editor, and Sarah Hall, the Producer, whose collaborative genius has brought this campaign to the forefront of the industry. 👀 Catch up with the journey and stay tuned - Episode Three is on the horizon! 🔗  Watch Episode Two here https://lnkd.in/eY-tMPxw

💥⚽️ People from around the world applied…Only ONE got signed ⚽️💥 Craft Worldwide worked together with Xbox Game Studios Publishing and McCann London to bring to life a unique Docu-series on one of the UK’s biggest sports channels, TNT Sports to promote the release of Football Manager 2024. Nathan Owolabi, a passionate Football Manager gamer got the chance to put his gaming experience to the test and see how he fares as a real-life tactician in professional football for National League side Bromley Football Club.    Watch Episode Two on TNT Sports' YouTube here: https://lnkd.in/ghSDHk6a The campaign has achieved over 1.5 billion impressions and it has become the most played Football Manager game of all time. Mohan Gehlot, Xbox Game Studios Publishing’s senior global product manager said in a statement: ‘Nathan brings a real level of understanding of FM24 to the pitch. He absolutely knows what’s required of him and wants to learn and engage with new processes – it’s fantastic.’   In real football, there are no restarts. Episode Three coming soon! Cut by Craft London editor Joe Walmsley and produced by Craft’s Sarah Hall. 👏 McCann London - Exell Film - Wave Studios London  💚 Xbox Game Studios Publishing - Microsoft

We are honored to share that ADLaM for Microsoft by McCann New York and Craft Worldwide New York has been named the winner of Fast Company's "World Changing Ideas" in the Advertising category. ADLAM is a powerful example of how creativity can enrich humanity – helping to preserve a beautiful culture and language. Said Abdoulaye Barry, who created the early handwritten form of ADLaM with his brother Ibrahima, "If you want to save your language, you have to be able to write it.” Read more about the project here: https://lnkd.in/eKM4kFhV #TruthWellTold #McCannWorldgroup

Craft Canada adds a new dimension to the "Road House" campaign for Prime Video & Amazon Studios with a unique neon creation, designed specifically for the OOH campaign. We took the title treatment from their key art and adapted it, ensuring it aligns with Canadian brand guidelines, while also giving it a bold presence that stands out in the market.👇 Thanks to our partners at OutEdge Media for bringing it to life

Craft Spain, in collaboration with MarketingDirecto.com, hosted "Be Liquid by Craft," an event dedicated to exploring the development of strategic content that supports brand growth. Anabel Varela, Growth Director, remarked, "Essentially, 'Be Liquid' aimed to bring a bit of the creative production world closer to our clients, showing them the range of solutions we provide. These aren't just for creating more content, but for producing better content that addresses business challenges.” Click here for a glimpse into the event 👇

Tanya Bogin, MD of Craft London and Global MD of Craft Adaptation and Localisation, shares her latest insights on how in-house production is revolutionising the industry with Creative Salon Worldwide.    From fostering unprecedented collaboration to embracing cutting-edge technologies, Tanya's insights offer a front-row seat to the future of content production. If you're intrigued by the blend of creativity and innovation that's shaping the production landscape, you won't want to miss this. 👇

Marta Medall Cirera, Lead Executive Producer at Craft Spain, has been invited to serve as a juror for the Premis Impacte, focusing on the Production category. Awarded by the Col·legi del Màrqueting i la Comunicació de Catalunya, these awards recognize the most impactful contributions in marketing, communication, and public relations in Catalan society over the last year. Congratulations, Marta, on this well-deserved recognition!