YouTube
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YouTube Passes 20 Billion Video Views In One Month
Online video viewership reached record levels in October, with YouTube passing the 20 billion views mark for the first time. That number represents a little less than 50% of all videos watched in the U.S., according to the latest statistics shared by comScore. U.S. Internet users watched an all-time high of 42.6 billion videos during […]
Google+ Gets YouTube Integration & Official Chrome Extension
Today Google announced the integration of two of their most popular products, YouTube and Chrome, into Google+. These enhancements make sharing videos on YouTube easier and brings the +1 button and Google+ notifications to the rest of the web for Chrome users. Google+ YouTube Integration Users have always been able to share YouTube videos on Google+, […]
In-House Video Marketing Via YouTube
The second largest search engine on the web after Google is YouTube. In-house search engine marketers often overlook the promotional possibilities of YouTube, but with the relatively recent proliferation of cheap and easy video filming technologies (iPhones, Androids, Flips), leveraging YouTube’s massive search volume is something in-house search engine marketers should give at least as […]
Google Panda 2.5: Losers Include Today Show, The Next Web; Winners Include YouTube, Fox News
Searchmetrics has a pretty good track record of figuring out who lost after one of Google’s Panda Updates. Among the latest victims of this week’s Panda Update 2.5, some unexpected surprises: popular tech blog The Next Web, blog aggregator Technorati, and NBC’s The Today Show. Winners include Google’s own YouTube, along with Fox News and several […]
Google Intros AdWords For Video, Folding In YouTube Features
In a bid to unify its advertising interfaces and improve reporting for YouTube video ads, Google is launching a limited public beta of “AdWords for Video” — which includes four “TrueView” video ad formats, for which advertisers pay when the video is viewed or started by a user. The release integrates video advertising, previously housed […]
Google — With Help From YouTube — Hits One Billion Visitors Before Facebook
We continue to hear about Facebook’s 700 million users, on the way to a billion worldwide. According to comScore Google is already there, at least looking across all its websites. Google: The Biggest Network Of Sites The chart below, provided to us from comScore, shows the number of unique visitors that went to each company’s […]
Google’s Matt Cutts Live Q&A On YouTube Now
Right now on the Google Webmaster Help YouTube Channel Matt Cutts is live answering questions. You can go to that page and ask him questions in the Live video feed chat room. Give it a try now over here. I expected this would happen this morning and as I noted there, Google offered these webmaster […]
YouTube “First Watch” Creates Massive Reach For Video Ads
A very long time ago Google was trying to find alternatives to pre-roll to monetize YouTube videos. Google-sponsored consumer research in 2007 found that users don’t like pre-roll. But that’s ancient history. Today Google is trying to find more ways to generate and capture display and video ad revenue, which it views as a massive […]
How To Integrate Google Analytics & YouTube
As companies spread their media mix, and expand their activities to YouTube, Facebook, Twitter, LinkedIn and other social channels, it is essential to try and integrate numbers as much as possible. And this integration should not only be on the marketing message and design, but also on its tracking. It is important to have a […]
YouTube Declares Intention To Compete In On-Demand Movie Rentals
Google’s YouTube today announced plans to add around 3,000 movies for on-demand rental on its service, effectively declaring its intention to compete with Netflix, Amazon, and Hulu. While YouTube has largely been known for quirky independent fare, the new content will include well-known flicks from major studios, including classics like Caddyshack and new releases like […]
Search In Pics: YouTube Bus, Yahoo Door & Noodler Cup
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
YouTube Founders Buy Delicious; First Step To Taking On Google?
Delicious, the popular social bookmarking site that Yahoo wanted to get rid of, has been acquired by the founders of YouTube, Chad Hurley and Steve Chen. Could it be a first step for the duo to jump into the search space? From the press release put out by AVOS, the company run by the duo […]
Google Tells Video Users To Move Over To YouTube
Many outlets, starting with Allan Stern at CenterNetworks, reported over the weekend that Google Video is finally doing away with hosting. Two years ago the service stopped allowing new video uploads but said it would continue to host videos that had already been uploaded to the system. No longer. Everything must be downloaded and moved […]
YouTube Users Not Thrilled With New Copyright School
Google (and YouTube before it was bought) has taken a variety of steps over the years to educate its users on copyright issues and discipline them when the message doesn’t get through. The latest of those is being called Copyright School; it’s a combination video and quiz that YouTube will force offenders to watch and […]
After 4-Month Slide, YouTube Regains Viewers & Sessions
After a four-month slide in both unique viewers and video viewing sessions, YouTube rebounded in March to post gains in both of those categories. That’s according to the latest stats from comScore, just released this afternoon. YouTube remains far and away the dominant video site online, with big leads in both viewers and sessions over […]
YouTube Is The Real “Google TV”
Google TV, the company’s much-hyped “Connected TV” effort that brought together Sony, Logitech and Dish Networks, has failed to deliver on its promise — at least so far. While sales figures haven’t been released the public isn’t biting, it would appear. Google TV (the product) may ultimately join the ranks of Google Wave as an […]
YouTube Plans Push Into Original Content: WSJ
It may have sounded a bit silly a few months ago when Italy announced it would regulate YouTube like a TV station, but now there’s this: According to the Wall Street Journal, Google is planning to spend upwards of $100 million on professionally-produced, original videos. The WSJ cites “people familiar with the matter,” who say […]
YouTube Expands Search Filters & Related Terms
YouTube has updated their search filters and search refinements today. The new YouTube search enhancements include: (1) Filtering helps you restrict your search based on specific categories. You can choose any of the Filter options above to refine your search. (2) Exploring allows you to replace or add topics to your search. Clicking on a […]
Search In Pics: YouTube Socks, Yahoo Bowlers & Bing Armbands
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
YouTube Down, But Still Dominates Online Video; Netflix Owns Movie Watching
Video watching was down on YouTube during February, but it still holds a seemingly unsurmountable lead in viewers, video views, and time spent per viewer. According to the latest comScore video stats, which cover February 2010, Google sites — i.e., primarily YouTube — saw a 2.1% drop in unique viewers 4.3% drop in viewing sessions […]
YouTube, MSNBC Benefit From Quake-related Search Spikes, Hitwise Says
Search activity spiked late last week in response to the earthquake and tsunami in Japan and the two sites benefitting the most in terms of web traffic were MSNBC and YouTube. That’s according to a series of tweets from Experian Hitwise this afternoon. As the image above shows, Hitwise says that the phrase “japan earthquake” […]
Google Uses Amazon’s Algorithm For YouTube’s Recommendation Engine
Greg Linden reports that Google has switched the algorithm they use for YouTube’s recommendation engine from their own to a variation of Amazon’s algorithm that was designed in the late 90s. This is an interesting move being that Google has the man power and smarts to build a fairly good recommendation on their own. But […]
Google Links To Competitors Next To YouTube Videos
Google has begun showing links to different video sites and search engines in its search results. The links appear next to YouTube videos — but only on music-related searches. On a search for u2, for example, Google shows three videos from YouTube, but each video listing now includes additional links that might otherwise have only […]
Italy To Regulate YouTube & Other Video Sites Like TV Stations
YouTube, and parent Google, are now to be considered TV broadcasters in Italy according to new rules handed down by the Italian Communications Authority (AGCOM). The rules apply equally to other sites providing video content over the internet provided they’re also running advertising. According to a translated version of an article appearing in the Italian […]
YouTube Releases Top Videos & Searches For 2010
YouTube has announced their top watched videos and top search queries. The top watch videos are broken out by major label music videos and excluding major label music videos. First the top search queries: January – haiti February – luge March – eclipse trailer April – ipad May – eminem not afraid June – shakira […]
Viacom To Appeal YouTube Lawsuit Loss
As expected, Viacom is planning to appeal its loss in a long-running copyright case against YouTube/Google. The Wall Street Journal is reporting that Viacom may file its appeal as soon as tomorrow (Friday). Viacom sued YouTube in early 2007, claiming copyright infringement because YouTube users had posted thousands of clips from Viacom-owned programs. The case […]
YouTube Passes 2 Billion Viewing Sessions; Hulu Shows 1.1 Billion Video Ads
Impressive numbers related to video viewing and ad impressions today: According to the latest comScore statistics, YouTube passed the two billion session threshold in October and Hulu showed more than a billion video ads. For the month, YouTube (“Google sites” below) saw an increase in both unique viewers and in viewing sessions. It’s the first […]
YouTube Topic Search Offers Way To “Explore” Related Videos
Around 6pm tomorrowPacific Time, YouTube will be making YouTube Topic Search available through its TestTube “labs” area. The new feature allows people to easily explore videos by topic. I got a demo of this about three weeks ago, and it’s pretty cool. For example, you can search for videos and then narrow them down into […]
Viral Video Marketing And YouTube Advertising: A One-Two Punch
In my opinion YouTube doesn’t get the attention is deserves from advertisers. Yet YouTube is the #2 search engine by query volume. More Americans watch YouTube than the Super Bowl and, for many viewers, YouTube is replacing time spent in front of the television. If you don’t have a strong marketing and advertising presence on […]
Playing With YouTube Leanback On Google TV: Nice!
Today at YouTube, I had a chance to play briefly with YouTube Leanback, best described as a way to channel surf YouTube on your regular TV. It was pretty cool. Here’s my quick impressions and a short video of it in action. I tested out Leanback on one of the new Sony televisions that are […]
John Lennon’s 70th Birthday Google Logo, Powered By YouTube
Google has begun to roll out a special Google logo for John Lennon’s 70th birthday. You can see the logo on most Google properties where it has turned to October 9th already. Plus you can now see it on Google UK. What is unique about this Google Doodle / Logo is that it is powered […]
Google Wins YouTube Copyright Case In Spain
Google says that it’s won a copyright infringement case in Spain over the uploading of copyrighted videos by YouTube users. Telecinco, a Spanish broadcast TV channel, had argued that YouTube is responsible when its users upload videos that infringed on the channel’s copyrights. According to Google’s blog post about the legal decision: The court rejected […]
German Court Finds YouTube Liable In Copyright Case
A German court has found YouTube liable for copyright damages after one of its users uploaded copyrighted music videos. A Google spokesperson tells the AP that it’s evaluating the court’s decision and will appeal. The case stems around a YouTube user who uploaded several videos of singer Sarah Brightman. While YouTube specifically warns users not […]
Report: Google’s YouTube To Offer Streaming Pay-Per-View Hollywood Rentals
Google plans pay-per-view films from the Financial Times reports Google is in talks with several major Hollywood film companies to offer a pay-per-view service of their films. Reports say that the streaming movie service from YouTube will bring these movies to online consumers at about $5 per movie. The movies would not download to the […]
YouTube Hits All-Time Highs In May, ComScore Says
May was a banner month for YouTube. ComScore’s latest video rankings report shows that the site hit all-time highs with 14.6 billion videos viewed and more than 100 videos seen per user. Needless to say, YouTube remains the dominant player in video rankings, with 43% of online videos being seen on the site, according to […]
Viacom Loses Google/YouTube Lawsuit
Google has won a “motion for summary judgment” in its bitterly fought lawsuit with Viacom over YouTube. This ruling effectively ends the case. Google has won, at least in this court. Viacom vows to appeal.
YouTube Still Owns Video Share; Vevo Gaining Viewers
YouTube continues to dominate the video search landscape, but Vevo is off to a good start according to the comScore numbers for April 2010. YouTube’s 43% market share remains light years ahead of everyone else in the space, with Hulu and Microsoft in second and third, respectively. ComScore estimates that YouTube served more than 13 […]
Bing Rises Again In New Nielsen Numbers; YouTube Still Dominates Video
Nielsen has just posted its search market share numbers for April, 2010, and there’s good news for Bing. After a slight drop between February and March, Bing rose again in April to an all-time high of 12.9% market share. That represents an increase of almost 6% from Bing’s 12.2% share in March. Google dropped slightly, […]
YouTube Surpasses 13 Billion Videos Viewed In March, comScore Says
There seems to be no end to our collective appetite for watching video online. According to the latest comScore numbers, more than 180 million U.S. internet users watched video online during March. That number is a 3.5% jump from the February video viewing audience. As you’d expect, the vast majority of all this happened on […]
Google Aggressively Going After Alleged Leaker In Viacom-YouTube Copyright Case
Last fall CNET got hold of Google CEO Eric Schmidt’s deposition transcript in the Viacom-YouTube lawsuit (remember that one; it’s still going). Among other things revealed in the document was the admission that Google paid almost three times more for YouTube than its own internal valuation of the site. In addition there were other depositions […]