Porsche AG’s Post

🚩 All about Sustainability Formula One has set its sustainability targets for the 2024 race season; however, with 24 races, its likelihood of achieving its ambitions is reduced. Although the 2023 race season started with 24 races, China withdrew due to Covid restrictions, and Imola cancelled due to devastating flooding. Formula One has a Net Zero commitment for 2030. The return of a South Africa Grand Prix has been abandoned because of its political ties to Russia. A significant step was to get each Grand Prix ‘regionalised’ this season. Mohammed Ben Sulayem, president of the FIA, said: ‘We want to make the global spectacle of Formula One more efficient in terms of environmental sustainability and more manageable for the travelling staff who dedicate so much of their time to our sport.’ If you look at the calendar, you can see how the planning has been implemented. There are a few exceptions, for example, Canada, who feel that moving them from their usual June venue, weather conditions earlier may hamper the event. The plan was to match Canada with Miami in May. Canada now sits between Monaco and Spain F1. Best laid plans of mice and men!

A wavebreaking collaboration: Alpine joins forces with Orient Express Racing Team, the French challenger set to compete in the 37th America's Cup 🌊 A sponsorship that highlights - Shared DNA of Performance and Excellence - a commitment to achieving greatness on the international stage of sailing, mirroring the spirit of innovation and precision synonymous with the Alpine brand - Alpine's Support for French Colours - two entities united by a common goal, showcasing prowess of French talent and technology on a global platform - International Development of the Alpine Brand - an opportunity for Alpine to engage with diverse audiences and enthusiasts who share a passion for both high-performance cars and sailing technology caytoo's #Sponsorship Propensity Index found that automotive brands were 1.37x as likely to engage in sponsorship for a value alignment, 1.15x as likely to do so for brand awareness, but only 0.74x as likely to sponsor for a local connection Our #insights tell rights holders which sectors they are most likely to get sponsors from. Read more 👉 https://lnkd.in/e7tnqmTQ

🏍 Great weekend at Misano Adriatico for the San Marino Red Bull MotoGp race. They said at least 140.000 people have attended over the weekend, with a big increase on Saturday proving that the Sprint race format works very well and it makes Saturday a more interesting day than in the past. The MotoGP VIP VILLAGE™ in full form, grandstands in celebration, finally it seemed to return to the historic pre covid years. Many off-track activities attracted and entertained the public, another proof that fans are hungry for an all-round show and not just the race. Activations can no longer be seen as a possible variable, but as a must to be included in any program if your objective is to entertain and engage the target audience. 🌱 It is also important to note the strong commitment to environmental sustainability promoted by the Misano World Circuit Marco Simoncelli, the International Motorcycling Federation (FIM), Dorna and IRTA: a Grand Prix fully committed to improve sustainability thanks to KiSS Misano - Keep it Shiny and Sustainable - the environmental and social sustainability programme - now in its sixth edition. A programme in constant development that aims to enhance recycling initiatives , the photovoltaic system for the production of renewable energy, the presence of recharging areas for electric vehicles, interventions to contain noise and reduce the electricity consumption of the lighting system, the fight against food waste, and much, much more. ✅ "Starting from KiSS Misano - says Andrea Albani, Managing Director MWC - we have given substance and method to a clear vision: to work to contain the environmental footprint of our daily activity, so that it is a stimulus for our guests, partners, teams and drivers. Today Misano Green Circuit is the inspiring paradigm of our strategies”. 👋 See you next year Misano, always nice to visit and enjoy the Romagna Riviera. #MotoGP #motorsport #sustainability RIGHT HUB Srl Società Benefit

Formula E has become synonymous with sustainability in motor racing, but its credibility has been questioned of late with an expansion of the race calendar and a controversial new sponsorship deal. The latest championship came to a close with the final two races in London last weekend. In all, this year’s series featured 18 races in 13 cities, beating the previous record of 16 races in 10 cities in 2022. Beginning in Mexico City in January, the 2023 championship moved on to Diriyah in Saudi Arabia and then Hyderabad, Cape Town, Sao Paulo, Berlin, Monaco, Jakarta, Portland and Rome. Despite the expansion in the race calendar – as well as a global sponsorship deal with a subsidiary of Saudi Arabian oil giant Aramco – Formula E says it is staying true to its sustainability ethos. In my latest monthly blog about sport and sustainability for Zero Carbon Academy, I examine Formula E's claims, look at how it is said to be reaching net zero, and consider what the future might hold for the series. #FormulaE #sustainability #netzero #sportbiz

🔥Welcome to the new Madrid Grand Prix, I guess! 🇪🇸 The Spanish capital will host the Spanish Grand Prix from 2026 to 2035, with both street and non street sections, around the IFEMA Exhibition Centre. 🏎️ The track will be 5.47 km in lenght, with 20 curves and an average speed of 218 km/h. The projected quali lap time is 1 minute and 32 seconds. IFEMA MADRID will offer brand new facilites for 110,000 fans (but this number is expected to grow 👀) and a premium Paddock building, for those lucky enough to experience it! 💡Good to know: the Grand Prix will be one of the most accessible races, as fans will have the chance to travel to the circuit with public transport, in a short commute. This will bring Formula 1 closer to the goal of a Zero - Net Gran Prix. 📈 Coming back here with a street track will certainly boost Madrid's global profile. The event is expected to be followed by 70 million people, with an increase of 450 millions to the city's economy and 8200 jobs to be created. ❓So: what do you think? I'm really curious to see if the GP will actually be environmentally friendly as they want it to be... #motorsport #motorsportnews #formula1

HOSPITALITY NEWS #709 Corporate motorsports hospitality growth potential in India Entertaining top customers at the F1 is really big. The Paddock Club for VIP entertainment in Singapore costs a whopping USD 11,000 or more for a 3 day pass. Free flowing champagne, food by Michelin star chefs, and more. Singapore has been hosting the Formula One Night Race since 2008. Some 260,000 spectators attended F1 in Singapore this year. September is the month of the Formula One (F1) in Singapore. I attended the Singapore F1 again after a break of a few years. The mood at this year’s Singapore F1 was electric. Busy. Fun. International. And, truly exciting. There is something about fast cars - speed, danger, suspense, pure excitement, and more. F1 cars race at a top speed of some 360km/hour, which is a little bit more than the Shinkansen Bullet Train. It is truly amazing to see drivers in their cars whiz past you, pure energy and so very noisy. They say, F1 races typically reach 140 decibels, just below the level that causes permanent hearing loss! A lot of things happen on a F1 circuit. Spectacular crashes. Cars which break down. Pit-stops which only take seconds to change the tires. Cars which overtake and are overtaken. After 62 laps going at over 300km/hour, the time difference between the first and second place are usually seconds, or less than a second! It’s an exciting, fast paced, very very interesting race. Sources: ET

This is the coolest event I’ve heard about in a long time… 🏎️Kicking off it’s 3rd season, the Rally Jameel began today. It is Saudi Arabia's groundbreaking off-road navigation rally exclusively for female drivers, marking a significant milestone in the country's progress since lifting the driving ban on women in 2017. Here’s what I’ve learned. ↓ ▷HOW IT WORKS This event is not about speed but about navigation and precision driving. • 👯♀️Teams of two women (a driver and co-driver) utilize cutting-edge navigation equipment, a digital road book, and compasses to compete along a predetermined route through Hail, AlUla, Umluj, Yanbu, and King Abdullah Economic City in Rabigh. • The entire race spans 1600km across the desert and includes five stages of between 300 and 500km per day, only revealed to the drivers the night before each stage. • Driving unmodified off-road vehicles, they will navigate through hidden waypoints to gather points, and the team that finishes with the highest number of points wins. ↓ ▷ORGANIZERS AND IMPACT In line with the Kingdom’s transformational Vision 2030, AbduL Latif Jameel Motors, the authorized distributor of Toyota Motor Corporation in Saudi Arabia, announced and organized Rally Jameel as a pioneering initiative for women's motorsports with its inaugural event taking place in 2022. Hassan Jameel, Deputy President and Vice Chairman of Abdul Latif Jameel said, “…we are committed to nurturing local talent and accelerating women’s participation in sports – particularly motorsports…Rally Jameel is a testament to Saudi Arabia’s historic transformation and the opportunities that can be found in the country.” 🌍 A shining success, this year’s event has ballooned and features 108 drivers from 38 countries, up from 82 drivers from 25 countries in last year’s edition and 34 drivers from 15 countries in its inaugural year. ↓ Im not going to lie, this sounds like so much fun. Where is Netflix to make this into a series?! We love seeing Females in Motorsport👌🏿 For more news and analysis on the emerging sports economies of Africa and the Middle East, check out Playbook - Sports Business for Emerging Markets. __________ Photo: Rally Jameel #linkedinsports  #sportsbusiness  #rallyjameel #womeninmotorsports #internationalwomensday

Do you know the 10 beautiful locations of Formula E 2024 calendar? - Tokyo, the most anticipated new entry - The 10th edition of the ABB FIA Formula E World Championship is set to start with an electrifying lineup of global destinations. Here's where the action unfolds: 1. Mexico City: Sparks fly on vibrant streets 2. Riyadh: Night races meet desert charm 3. São Paulo: Samba rhythm fuels the engines 4. Tokyo Bay: Anticipated waterfront showdown 5. Misano Adriatico: Heart of the Motor Valley 6. Monaco: An unmatched classic 7. Berlin: Racing at the iconic Tempelhof Airport 8. Shanghai: The Chinese phoenix rises 9. Portland: Picturesque beauty meets speed 10. London: Epic indoor-outdoor finale Each presenting a thrilling challenge. From technical corners to long straights. Get ready to witness the world's best drivers pushing the limits of innovation. What do I like of Formula E? Races are fun, full of overtakings Drivers taking turns at the lead Record-breaking lap times World-class shows beyond the track Being closer to fans  Bringing fan closer Why is it a great platform for brands? ✅ Unique set of values ✅ Technology and innovations ✅ Driving positive sentiment ✅ Hub of B2B opportunities ✅ Great audience engagement And loads more... Which race are you most looking forward to? 📩 Drop me a DM if you'd like to know all the benefits and opportunities. There is still time to be part of it. #FormulaE #motorsport 

"The Drive for Success: Exploring the Growing Golf Cart Market" Request Free Sampe Report:https://shorturl.at/ekns7 The golf cart market has been steadily on the rise, driven by a growing demand for eco-friendly transportation solutions and the increasing popularity of golf as a recreational sport. Golf carts, once limited to golf courses, have found applications in various industries and settings, such as resorts, gated communities, and even urban areas. Their electric and low-emission options are contributing to reduced environmental impact and aligning with global sustainability goals. With technological advancements, golf carts now offer enhanced safety features, smart connectivity, and improved design aesthetics, making them an attractive option for personal transportation and utility purposes. This expanding market is not only revolutionizing the way we think about golf carts but also shaping the future of convenient and eco-conscious mobility solutions. Garia Platinum Equity Textron Yamaha Motor Co., Ltd. SHOWA Group #GolfCartMarket #EcoFriendlyTransport #ElectricGolfCarts #GolfCourseTransport #UrbanMobility #SustainabilitySolutions

Were you at the recent Formula 1 #nighttace in Singapore? Well, I thought I’d put together this turbo-charged guide to life lessons we can all learn from the electrifying Singapore Night Race. 🏎️💨 1. The Spotlight Effect 🌟: Don’t wait for the perfect moment to shine; make your own spotlight just like Singapore does when the sun sets. 2. Precision is Key 🔑: Life’s a lot like the precision needed in a pit stop: every move counts, so make them wisely. 3. Auditory Overload 🎵: Embrace the full spectrum of life’s sounds; some might be deafening but they make the quiet moments sweeter. 4. Zoom Meets Vroom 🚀: Decision-making isn’t just for the office; quick reflexes and smart choices win races and hearts. 5. Blink and You Miss It 👀: Time flies, so capture the special moments before they zoom past you. 6. Photo Finish 📸: Not all moments can be captured perfectly, but they’re all worth experiencing. Just like an F1 blur, cherish the rush! 7. High-Stakes Hopscotch 🤸♀️: Life’s obstacles are just a challenging game; the trick is to keep jumping. 8. Pit Stop Ponderings 🛠: Take time to refuel and recalibrate; we all need pit stops in the race of life. 9. Night Owl Nirvana 🦉: No matter your schedule, find what excites you and make it your red-carpet event. 10. The Power of Now 🕰: Embrace the adrenaline of living in the moment. Remember, the race is long but life is short. 🌠 And there you go, daredevils! Live life like you’re always on the final lap, and don’t forget to celebrate every checkered flag along the way! 🏁🎉 On your marks, get set, vroom vroom! 🚀💫