Martina Petralia

Come va il mondo dell'influencer marketing? La risposta in uno studio di GroupM Italy. Leggi la news. #influencer #marketing #comunicazione

1

The Mayor of Rome, Roberto Gualtieri, entrusts the security delegation to the former 'Mani Pulite' prosecutor, Francesco Greco. "We will make a map of Rome with codes like hospitals for zones and crimes". "I have just signed a decree that entrusts Francesco Greco, already my collaborator for legality, with the role of my delegate for a reinforced urban security office". Mayor Roberto Gualtieri said this at a press conference at the Campidoglio, explaining the new role given to former Milan prosecutor Francesco Greco, who is already the first citizen's advisor since 2022.   Although this is not a direct responsibility, public order and security are the responsibility of the State, I think it is a duty to get involved in this issue, not to replace the Prefecture and the police, but to create synergy and coordinate all the Capitoline policies, security should be treated in these areas and perceived in its specificity.   In Italy, in Rome, there is no 'Far West', that is, the absence of the rule of law. We want to create a digital map of the problems so that we can go to the prefect and say: 'We could use an extra patrol car there. Then we can send an extra local patrol car, put in better lighting," Gualtieri added.   In the coming days,' he announced, "we will also sign the new protocol for provincial security. We need to have a system of codes, like in hospitals, to catalogue crimes, we want to have a map to locate problems and understand how to do our part, from lighting to attracting business. Systematising the community safety observatories is crucial, we want them to meet regularly every month and give us information on the 300 neighbourhoods. We don't want to chase the news and run back and forth when something happens. We want to prevent it".

19

I was one of those young Italians who fled abroad to find a dignified career, escaping the Italian starved salaries, the unmeritocratic society based on favours/parental recommendations and the classic old fashioned mentality. After almost 8 years abroad, (between Stirling, Barcelona, London and Sydney) I came back to Italy (with which I had a “now clear” toxic professional relationship with) to give it a second change by offering my extensive international knowledge in my professional domain back to my “beloved” country. Needless to say, nothing has changed. 1) Politicians are still TALKING about this problem (explaining it in an exceptional way) but no one is DOING anything to fix it. 2) Opportunities have never been more scarce, serving the privileged and recommended kids (and in most of the cases unable to deliver the work), making meritocracy an utter mirage for hustlers like myself. 3) Young professionals are still escaping the country more than ever before, leaving aging families and a broken economy just to look for a real LIFE elsewhere. Struggle, struggle, struggle. I am currently working 5 jobs and still struggling to start a family, take care of old relatives, buy my own property and barely finding time to relax or travel. I am eternally greatful to my local and international clients, who believe in my expertise to develop and grow their business. To all my Italian friends living abroad or in Italy, I deeply feel and understand your frustration. Let’s keep fighting because at the end of the day what matters is our own health. No good pay—> no stability—> no family—> no growth—> no good pay…. And on and on it goes the endless loop of desperation. Do you want to grow your business? Let jump on a free consultation call: https://lnkd.in/dYwMNUME #italy #italia #fugadicervelli #economy #work #opportunity

2

3 commenti

👉 Where do we draw the line between a joke and harassment? 👉 What is the intent behind my joke? Is it respectful, or could it be offensive? 👉 How do I recognise the difference between genuine compliments and inappropriate comments? 👉 How can I ensure that my actions are always respectful and appropriate? But most importantly... why don’t we ask ourselves these questions more often when interacting with others, and how many questions should we be asking ourselves to truly engage in self-reflection? 💭

4

🚀 Nuova Conquista Professionale! 🚀 Sono entusiasta di annunciare che ho recentemente conseguito l'attestato di "Introduction to Darkweb Operations"! 🎓✨ 🚀 New Professional Achievement! 🚀 I am excited to announce that I have recently obtained the "Introduction to Darkweb Operations" certification! 🎓✨ #DarkwebOperations #CyberSecurity #ContinuousLearning #ProfessionalDevelopment #personaldevelopment

10

#Video #Notizie #Commenti #Imprese #Business #Comunicazione #Trends #Travel #Luoghi #Report #LIFE - #Video by #MarkOnTheNews: "#News and #Storytelling"

1

The Mayor of Rome, Roberto Gualtieri: 'For the Catholic Jubilee 5G coverage among highest in the world' 'Procedure to enable high level of data monitoring' "We will achieve in Rome one of the highest levels of 5G coverage in the world, which will allow us to connect so many smart applications to 5G networks". This was said by the Mayor of Rome, Roberto Gualtieri, on the eve of the Catholic Jubilee, in a video link to the third forum of The Urban Mobility Council, the mobility think tank promoted by the Unipol Group. For Gualtieri, mobility planning for the Jubilee 'is absolutely necessary. On the other hand, precisely for the Jubilee, we are organising a project, the total outdoor coverage of the city with 5G, using micro-antennas, light poles and metro lines", in an "extremely ambitious public-private plan". "It also involves," continues Gualtieri, "the collection, use and processing of a very large amount of data. Monitoring that can cover both what vehicles do and what people do: traffic sensors, air quality, etc.". According to Gualtieri, "it will be a process that will enable a much higher level of data monitoring that needs to be processed in order to build policies that are also strategic for the day-to-day management of safety. So anything that helps with data collection and monitoring is fundamental'.

7

Centralized PR? No thanks. I often, in the course of new business activities, come into contact with foreign companies who, to my proposal to activate a content marketing & media relations activity in Italy, reply that they manage PR directly from their headquarters, without the support of any local agency. The myth of centralization of PR activities is based on two pillars: control and efficiency. That of control is a craze that is frankly unjustified. It is not clear why entrusting a professional with the task of localizing and distributing centrally created content to the media should introduce any distortions and errors. A professional does not willingly introduce unapproved content of his own accord. Nothing goes out of control, just choose a true communications professional. Control is a false problem. Let's turn to efficiency. According to those who embrace centralization, the fact of being able to send content to media around the world through, say, a single automated service, would represent a significant savings by avoiding paying local agencies for the rest of the world. It would seem logical, except that the whole argument lacks a rather significant pillar: effectiveness. That is, results, coverage. Because the services on which centralization relies give absolutely disappointing results compared to professional local media relations management. And I can support this based on two facts. The first is direct experience with a number of clients who have switched precisely from centralization to local consulting. The second is that the criterion by which I choose companies to approach as potential clients is precisely a media presence that seems to me unsatisfactory compared to the potential, and in many cases the response I receive is what you imagine: “Communication is centralized...” In summary: spending little to get almost nothing is frankly not a cost-effective operation, because the business value constituted by a continuous and effective presence of a brand and its solutions in the target media is surely 100 times the so-called “savings” achieved. A professional local agency offers companies a wealth of specific knowledge about the media, journalists, their specific needs, how to deal with various issues and topics, languages, and all this brings valuable visibility, which is what business actually needs. #PR #TechPR #mediarelations #centralization #ICT #IT #visibility #businesscommunications #globalcommunication

3

I've just finished Brad Batesole’s "Fundamentals of Digital Marketing" course! Take a look: Ho appena finito il corso “Fondamenti di marketing digitale” di Brad Batesole! Dai uno sguardo: https://lnkd.in/eh3evcQX #marketingdigitale.

5

🌟 Unlock the Potential of User-Generated Content with PopulaRise! 🌟 Being a startupper means embracing innovation and disruption, and that’s exactly what Andrea Croce and his team are doing with PopulaRise. Curious about how User-Generated Content (UGC) can transform your business? PopulaRise offers a community-driven alternative to traditional influencer marketing, addressing the growing skepticism towards influencers. Exciting News: PopulaRise has been selected to join the prestigious Plug and Play Tech Center through the ITA - Italian Trade Agency's exclusive program! Founders - Andrea Croce, Omar Bresciani Venture Partner - Maurizio Benzoni #KoboFunds #PopulaRise #SocialMediaMarketing

5

2 commenti

✨ Just because you can't touch it, doesn't mean it's not worth investing in... And now, for the first time ever, we have the data to prove it! 📊 Did you know that investment in intangible assets (like intellectual property, software, and data) has been growing 𝒕𝒉𝒓𝒆𝒆 times faster than investment in physical assets in recent years? 🚀 📘 You can read more in the WIPO report, 𝐖𝐨𝐫𝐥𝐝 𝐈𝐧𝐭𝐚𝐧𝐠𝐢𝐛𝐥𝐞 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭 and watch the cool video below. #IntangibleAssets #WIPO #IP #Brands #Designs #Data #EconomicData #Investment #Innovation #EconomicIndicator #TechTrends #DigitalEconomy

31

GLOBAL CASUAL FRIDAY NEWS FinanzaInPage

3

🏆 Follow our new WhatsApp Channel and stay at the forefront of all official ITA information 🌐 🔍 Destined for media, journalists and anyone interested in clean sport and the ITA's activities - receive our institutional communication and results management news directly on your mobile device. 🌐 Why Join ITA's WhatsApp Channel? 1️⃣ Real-Time Updates: Get instant access to news, data, and activities led by ITA on its mission for clean sport. 2️⃣ Convenient access: No more browsing websites or filtering emails. Important information comes your way automatically. 3️⃣ Calling all journalists! Keep your audience informed with accurate and timely updates from the forefront of the ITA's anti-doping efforts. 🤝 Joining is Easy: Click on the link: https://bit.ly/48NexX9 Hit 'Follow' to become part of the channel. Share this with fellow sports enthusiasts, journalists, and anyone passionate about the integrity of sport. #KeepingSportReal #CleanSport #ITAUpdates #WhatsAppChannel #athletes #jounalist #journalism

12

2 commenti

🏆 Follow our new WhatsApp Channel and stay at the forefront of all official ITA information 🌐 🔍 Destined for media, journalists and anyone interested in clean sport and the ITA's activities - receive our institutional communication and results management news directly on your mobile device. 🌐 Why Join ITA's WhatsApp Channel? 1️⃣ Real-Time Updates: Get instant access to news, data, and activities led by ITA on its mission for clean sport. 2️⃣ Convenient access: No more browsing websites or filtering emails. Important information comes your way automatically. 3️⃣ Calling all journalists! Keep your audience informed with accurate and timely updates from the forefront of the ITA's anti-doping efforts. 🤝 Joining is Easy: Click on the link: https://bit.ly/48NexX9 Hit 'Follow' to become part of the channel. Share this with fellow sports enthusiasts, journalists, and anyone passionate about the integrity of sport. #KeepingSportReal #CleanSport #ITAUpdates #WhatsAppChannel #athletes #jounalist #journalism

9

2 commenti

🏆 Follow our new WhatsApp Channel and stay at the forefront of all official ITA information 🌐 🔍 Destined for media, journalists and anyone interested in clean sport and the ITA's activities - receive our institutional communication and results management news directly on your mobile device. 🌐 Why Join ITA's WhatsApp Channel? 1️⃣ Real-Time Updates: Get instant access to news, data, and activities led by ITA on its mission for clean sport. 2️⃣ Convenient access: No more browsing websites or filtering emails. Important information comes your way automatically. 3️⃣ Calling all journalists! Keep your audience informed with accurate and timely updates from the forefront of the ITA's anti-doping efforts. 🤝 Joining is Easy: Click on the link: https://bit.ly/48NexX9 Hit 'Follow' to become part of the channel. Share this with fellow sports enthusiasts, journalists, and anyone passionate about the integrity of sport. #KeepingSportReal #CleanSport #ITAUpdates #WhatsAppChannel #athletes #jounalist #journalism

6