Kinship ’s Post

Celebrating 2 years of making the marketing magic happen at Aha Media Group 💖 People often ask me how I went from owning a coffee shop and bakery to healthcare marketing. A lot of the things I do in life are strategic. But most of them (often the best of them) just sort of naturally evolve from the people I meet and interests I pursue. Story time! I started growing my coffee business the year Facebook first allowed non-college students to join. There were no business accounts back then. I built a social media strategy around The SweetSpot having a personal profile. First name: The SweetSpot Last name: Coffee Shop Relationship status: It’s complicated I became obsessed with social media marketing. Growing followers 100x and revenue 10x over 10 years. When I graphed it out, the correlation was uncanny. A few years into that, I started teaching other small business owners how to use social media to build their brands. I wanted to know everything I could about social and local SEO so I could share it with others. So I gobbled up every resource I could. In 2016 I took a class on content marketing from Andy Crestodina and it opened my eyes to a world beyond local SEO and social. I have a tendency to go all in on something I’m interested in so … hello, new obsession! Content marketing! ✨ When I sold my business 4 years later, I knew I wanted to focus solely on marketing. After a couple of years working as a consultant across almost every industry you can imagine (no, seriously, I did everything from Pinterest marketing for Gulf Shores Tourism to web copy for industrial saw blade sharpeners), I wanted to find a role where I could learn more and focus on growing a brand. I reached back out to Andy, who is as generous with his time as he is with his expertise. He put me in touch with his marketing director, Amanda Gant, who met with me and said … “I know just the role for you”. A few days later I was interviewing with Ahava Leibtag and felt immediately and inexplicably “at home”. That feeling of just clicking into place. The next month, I had a new job. And my new obsessions are patient experience, health literacy, and AI in healthcare. … There’s a lot more to that story. Like how I was sitting by the pool in a campground in Palm Springs, CA when I met with Andy… Or how I did my Aha Media onboarding from the back of my RV as we drove through Oklahoma… But today I am focusing the power of: 1. Pursuing interests obsessively 2. Reaching out and building connections Both take a growth mindset and a little bit of bravery. And I would not be here today without them. … P.S. Big thanks to Andy and Amanda for your help in guiding me here.

Thank you Ad Age & Lindsay Rittenhouse As the co-founder of DANG I believe we're on the precipice of a new era in marketing - one where specialized, forward-thinking organizations like ours will be essential for building meaningful connections with the next generation of consumers. The industry is seeing a surge of new agencies popping up, and the ability to truly understand and authentically engage in a nice offering will be what sets the true leaders apart. We created DANG to fill a critical gap we see in the market - providing the holistic, business-first approach needed to propel growth in this rapidly evolving landscape. Traditional organizations often default to siloed, outdated tactics. In contrast, we take a trust-based advisory role, going upstream to identify core challenges and deliver bespoke creative solutions. The future belongs to those who can speak the language of the next generation of buyers. Are you ready to break free from the status quo and connect with them in a meaningful way? DANG is here to help lead the way. Shruti Dang

Working Hard and Celebrating with Colleagues is always On Brand

“we’re a better society and a better company when we have empathy”   Eaton’s CEO, Craig Arnold, communicated the importance of empathy – the critical ability to understand the perspectives and feelings of others. His message below is a reminder of how powerful empathy is and the role it has played in humanity’s evolution. “The concept of empathy is certainly not new to us at Eaton Quite the opposite, it’s the driving force behind our mission to improve lives and the environment. I’m raising the topic because we’re living in a time when there are growing and profound differences in our circumstances across society, and because the ability to see the world through the eyes of others is what we need to create the more humane society we all deserve. And the role that empathy plays in influencing our thoughts, feelings and actions has never been more important to the world we share and the company we lead.” If you have a couple of minutes, take a look at Heineken video with a similar message. It is a creative way to get the same message across. https://lnkd.in/gvXnm3wz

The top 5 things imagery can help with: Get your audience's attention (stop the scroll) Varied images keep people interested Images help your audience remember your message Images help you audience remember you and your brand Consistent imagery across platforms builds brand identity Photoshoot for Amanda Senutna

Celebrating Our February Employee of the Month: Alt Webb We are thrilled to highlight Alt Webb as our Employee of the Month for February. Alt's significant contributions to our Creative Department have not only propelled us forward but have also played a pivotal role in our achievement of four prestigious American Advertising Awards this year. Two of these accolades were directly attributed to Alt's dedication and innovative work on our brand guidelines—a testament to their excellence and commitment. Here's a glimpse into the impact Alt has made, through the words of their coworkers: "They have demonstrated accountability AND connectivity by ensuring that they completed their tasks on time and was proactive in preparing to be away for their vacation." "They have been steadily making positive changes to the creative department. And they are constantly learning. They deserve to be recognized." "They deserve recognition for all the hard work and effort put into everything they do. I feel they are very connected to what Starfish represents, and their passion shines through their commitment." "They have worked incredibly hard over the past year to connect our brand message with our branding and holding the creative department accountable." Congrats to Alt Webb. We appreciate everything you do, and your impact here cannot be overstated. #employeeofthemonth #creative #leadership #connectivity #accountability #transparency

Check it out! 👇 My top tips for keeping the media drumbeat going!

For anyone interested in learning more about strategy, I highly recommend this course. And with that being said, I have more tools in my toolbox moving forward!

In times of change and uncertainty, embracing a new career path can be a beacon of hope and a testament to the resilience of the human spirit. Here is an inspirational story that resonates with anyone standing at the crossroads of their professional life, especially those recently facing layoffs. #newjob #newpath #fearless

As we bid farewell to 2023, take a trip down memory lane with our PR events and office shenanigans. Here's to a year of success and camaraderie! #YearInReview #PRFamily 🌟 #YearInReview #NewBeginnings"