Recharge’s Post

I could talk about product positioning all day. Good product positioning makes it easy for buyers to see themselves, their routines, and their goals reflected in what you're offering them. Sometimes it's shifting your product positioning from "what we do" to "what we do for you". What a dream getting to meet and talk with Daniel Murray of The Marketing Millennials podcast about: ➡ Creating product positioning that resonates (and how we think about it at Recharge ➡ Sustaining brands in the routine economy ➡ Why your first marketing hire should be a product marketer, and more Check out the full episode ✨

"If you're not spending a quarter of your energy and marketing budget on building your #brand and increasing your brand awareness... you're really building a dying business." Vibhor Kapoor joined The Marketing Millennials podcast to talk about the importance of full-funnel #marketing in 2024. 🎙️ Listen to the podcast: https://spoti.fi/3xg1nnI #adroll

I was recently a guest on the The Marketing Millennials podcast with Daniel Murray. We talked about: - Why there's never been a better time to be a creator - How marketers can partner with creators as a marketing channel - The power of building a personal brand and tips for getting started - And so much more Check it out and let me know what you think! https://lnkd.in/gNGBkVKF Ready to become a creator? Get started for free with ConvertKit.

"What’s the buzz, tell me what’s a-happening … " Word of mouth - it’s always been a thing. Surveys show it's an important part of the purchase journey. Marketers talk about it. A lot. But when consumers say they heard about something or decided to purchase because of 'word of mouth' does that mean what marketers think it means? To consumers, 13 - 39 word of mouth is more than words going from actual mouths into physical ears. For young consumers today anyone, saying anything, anywhere is part of their 'word of mouth.' That's right, a stranger’s review on a brand’s website, a comment on a post promoting a different product altogether, a nanoinfluencer, or your best friend. It's all word of mouth.   Scratching your head? Wondering what the heck it means for your marketing plan?   Listen to the latest episode of the Up Next Podcast featuring an insightful conversation with MaryLeigh Bliss, Chief Content Officer at YPulse, the authority on Gen Z and Millennial opinions.   We dive deep into the power of word-of-mouth marketing among today's youth, uncovering how genuine conversations drive brand awareness and influence purchase intention.   Tune in now to discover why it's the comments and conversation that pack such an influential punch.   Don't miss out—listen to the episode here: https://lnkd.in/e6fZTpRc   #Podcast #YPulse #WordOfMouthMarketing #GenZ #Millennials #BrandAwareness #consumerinsight #consumerbehavior

We don’t know our customers enough 😱 Recently, I listened to Jay Baer on the The Marketing Millennials podcast and two key points really stuck out to me; 🎯 Do you really know your customers? To gain valuable insights, we need to step out of our offices, meet with customers, and observe them in their natural setting. True understanding comes from witnessing customers as they buy and use our products. It's not just about gathering insights; it's about observing real-life experiences. 🎯 Relevancy is Key: Do you really think that your customers don't have time for your marketing? Well, think again. Jay suggests that being relevant creates time and attention. If your marketing isn't working as expected, the main problem is often a lack of relevance. Sending out broad, generic messages won't do the trick. The way to solve this is by making your marketing specific to your target customer 💁♀️ What are your thoughts on these points? Share below 👇 #CustomerInsights #MarketingStrategy #MarketingMillennials

I've been absolutely loving this podcast... If you're interested in all things marketing and looking for a new listen, then look no further than The Marketing Millennials. With high-profile guests and thought-provoking interviews, this one is a must-listen for anyone looking to stay on top of their game and keep learning from the greats. It's become intrinsic to my weekly roundup. 🎧 #TheMarketingMillennials #MarketingEducation #PodcastRecommendations

Very interesting podcast episode on making marketing decisions based on human psychology. Sarah Levinger says that the one "hill she would die on" in marketing would be to always leverage emotions in your marketing. The episode is great, it gives real life examples that are easy to integrate into your own marketing! Check it out below. #marketing #psychology #socialmedia #contentcreator

Hey marketing community! What are your go-to marketing podcasts and resources to stay updated? As a millennial, I’m working to create a marketing strategy for Gen Z (and even Gen Alpha) for a Korean beauty brand, and let’s just say I’m feeling a bit... ancient. I mean, I still think people born in 2010 are kids, but nope - they’re trendsetting decision-makers now. My memes are becoming vintage, and I need to get closer to Gen Z culture (and those mini Gen Alphas), especially with the rising influence of K-beauty. Any recommendations to help this millennial catch up? #GenZ #marketing #digitalmarketing #marketingpodcast #marketingstrategy Girls in Marketing Marketer Tips Marketing Week

🎧 Happy #InternationalPodcastDay! 🎙️ Podcasts have become a powerhouse of knowledge and entertainment, and today, we're excited to join the celebration by releasing our collaboration with Sevendots! 🚀 In this episode, our very own Gaby Carruthers dives deep into the world of marketing, unpacking the unique dynamics of reaching two influential generations: Gen Z and Millennials 🌟 Discover the strategies that resonate with each generation, the evolving trends that shape their preferences, and how your brand can effectively engage both audiences. 💬 Take a listen to a preview of Transforming CPG below and make sure you never put a foot wrong when you’re targeting the next generation of consumers! #podcastday #marketingstrategies #genz #millennials #digitalmarketing

Had the opportunity to join Daniel Murray on The Marketing Millennials podcast to talk about what we're doing for our customers @ neuemotion! (Link to listen in comments) Not only do we think about how we implement 🧠 science into individual pieces of content for better performance, but we take your brand marketing blueprint and adapt it for all the "rooms" across the Internet. Awesome conversation with Daniel - definitely worth your time! #brandmarketing #awarenesscampaign #brandbuilding