You know how mad you can be when, watching a movie in theater, you hear cell phone ringing during the screening, just because they didn't "cut" their mobile, Well, it's hard to believe, but Disney is introducing one of the most insane idea i've ever seen with what they call "Disney Second Screen Live", a technology that will allow audiences to interact with the film and between each other of the audience members.
All they'll need to do is to download the free “Second Screen Live: The Little Mermaid' App to their Apple iPad and come with it in the theaters. Then, fans and families will be able to interact with the film, or play games, find hidden treasures and sing along, and finally compete with the audience to win prizes.
Sure it's a limited theaters release and it's done more for kids than adults, but most of all it's a new trick that Disney has found to bring more cash in. But for genuine movie fans it's just the perfect nightmare, and if you're not yet convinced how dumb is the idea and what the result will be, just watch the trailer below. We already had the annoying sounds of pop corn eaters and mobile ringing, not to mention people speaking in the row behind during all the screening, and frankly we don't need that. Sometime too much is really too much, so just say NO.
Picture and video: copyright Disney
